Traditional lock-and-key systems are rapidly being replaced by keyless entry systems in retail businesses. An obvious advantage of this evolution is the elimination of physical keys, a burdensome task to manage. However, keys-as-a-service (KS) — in which permissions and access are controlled by cloud-based technology — offers other important benefits. One such benefit lies in the valuable data these systems collect.
“Keys-as-a-service systems maintain a comprehensive log of every access event,” says John Wright, SALTO Systems Retail & Fitness Industry Business Leader. “This includes information on who accessed which doors and when, providing detailed insights into the retail space’s usage.” That data extends not only to doors, but to storage cabinets, lockers, showcases — anything that requires physical security.
What the Data Reveals
One main insight that systems like SALTO KS can provide is user behavior information. Who accessed which doors and when? Tracking that information can also shed light on traffic patterns, frequently used access points, and even potential security breaches.
“This user behavior data can be analyzed to optimize staffing and operating hours, enhancing overall operational efficiency,” says Wright. This also benefits customers, he adds, when understanding peak access times and busy areas can help retailers maximize store layout and manage traffic, resulting in a better customer shopping experience.
Furthermore, the system reports on its own status, including its battery life and functionality, so that it can be continuously maintained in top operating condition.
Global Scalability
SALTO’s KS data collection capability becomes even more valuable in a distributed retail landscape, where businesses span multiple locations and even countries. Wright notes, “Regardless of geographical boundaries, all access control points connect to a unified system. This means that all access data coming in from multiple locations is collected and stored centrally, making it easily accessible and manageable from anywhere in the world.” That level of global, real-time visibility is essential for large-scale retail operations.
As an organization expands into new retail locations, the access information from all sites, both new and existing, is seamlessly integrated into a single KS database. In addition, the same access control standards are implemented across all stores, eliminating concerns about inconsistent application of security measures in different locations.
The data collected by the KS system can be used to generate insightful reports that can include security audits, efficiency data, and behavioral analyses. This information can help with strategic decision-making, policy modifications, and enhanced operations, according to Wright.
A Resource for Business Intelligence
There are several important ways the wireless access data from the SALTO KS system can be used:
- Customer traffic patterns. Understanding peak shopping periods allows retailers to staff appropriately and adjust store hours.
- Store layout optimization. Product placement and store layouts can be optimized based on the highest traffic areas.
- Resource allocation. If a particular store receives high levels of traffic, retailers may decide to invest more in that location or add staff.
- Security planning. Retailers can enhance security measures in locations with frequent unauthorized access attempts.
- Maintenance. Device self-monitoring allows for proactive maintenance operations, reducing the chance for unexpected equipment failures.
- Expansion strategy. Comparing data among stores affords insight into what contributes to a location’s success, which can be used in future growth planning.
- Staff training. Data on unauthorized access attempts can reveal areas in which staff may need retraining.
In a highly competitive and challenging landscape, retailers who understand customer patterns, have a solid handle on security compliance, and manage their resources wisely are in a better position to thrive. Cloud-based keys-as-a-service wireless access systems make this possible.
Related Stories
| Jun 9, 2014
Green Building Initiative launches Green Globes for Sustainable Interiors program
The new program focuses exclusively on the sustainable design and construction of interior spaces in nonresidential buildings and can be pursued by both building owners and individual lessees of commercial spaces.
| May 29, 2014
7 cost-effective ways to make U.S. infrastructure more resilient
Moving critical elements to higher ground and designing for longer lifespans are just some of the ways cities and governments can make infrastructure more resilient to natural disasters and climate change, writes Richard Cavallaro, President of Skanska USA Civil.
| May 29, 2014
Retail renovation trends: Omni-channel shopping, personalized experiences among top goals of new store designs
In pursuit of enhanced customer experiences, retailers are using Big Data, interactive technology, and omni-channel shopping to transform their bricks and mortar locations.
| May 23, 2014
Top interior design trends: Gensler, HOK, FXFOWLE, Mancini Duffy weigh in
Tech-friendly furniture, “live walls,” sit-stand desks, and circadian lighting are among the emerging trends identified by leading interior designers.
| May 20, 2014
Kinetic Architecture: New book explores innovations in active façades
The book, co-authored by Arup's Russell Fortmeyer, illustrates the various ways architects, consultants, and engineers approach energy and comfort by manipulating air, water, and light through the layers of passive and active building envelope systems.
| May 19, 2014
Why e-commerce won't kill 'bricks and mortar' retail sector
Despite emerging structural challenges and newly-announced store closings, such as those of Radio Shack and Office Depot, the U.S. retail sector has continued on its solid recovery.
| May 13, 2014
19 industry groups team to promote resilient planning and building materials
The industry associations, with more than 700,000 members generating almost $1 trillion in GDP, have issued a joint statement on resilience, pushing design and building solutions for disaster mitigation.
| May 11, 2014
Final call for entries: 2014 Giants 300 survey
BD+C's 2014 Giants 300 survey forms are due Wednesday, May 21. Survey results will be published in our July 2014 issue. The annual Giants 300 Report ranks the top AEC firms in commercial construction, by revenue.
| May 6, 2014
'Ugliest building in New Jersey' finally getting facelift
After a decade of false starts and mishaps, the American Dream mall in the Meadowlands may finally get built.
| May 5, 2014
8 modern trends in student dining
Creating a dining experience for the modern millennial requires not only a deep knowledge of good design, but also an understanding of what makes today’s students tick. Culinary designers and consultants provide insights into what trends are transforming the campus table.
