A new 24,000-sf prototype of The Container Store has been dubbed by the company as the brand’s Next Generation Store. The prototype includes a refreshed customer experience with an infusion of technology.
This technological infusion takes the shape of 18 digital touchscreens, an optimized product navigation system, and the new Custom Closets Studio. The Custom Closets Studio includes closet vignettes that allow customers to visualize a variety of offerings at different price points. Another new component is The Organization Studio, a digital experience that allows customers to share their personal organization challenges by uploading photos or videos online and then set-up in-store appointments with one of the brand’s experts.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
The next-gen design was unveiled earlier this year and will serve as a test-and-learn environment to determine elements for eventual rollout to new and existing locations.
Related Stories
Mixed-Use | Apr 24, 2017
Take a look at Brooklyn’s Domino Sugar Refinery redevelopment
The master plan features market-rate and affordable housing, mixed-use space, and a waterfront park with a 5-block long “Artifact Walk.”
Market Data | Apr 13, 2017
2016’s top 10 states for commercial development
Three new states creep into the top 10 while first and second place remain unchanged.
Mixed-Use | Apr 7, 2017
North Hollywood mixed-use development NoHo West begins construction
The development is expected to open in 2018.
Urban Planning | Mar 31, 2017
4 important things to consider when designing streets for people, not just cars
For the most part what you see is streets that have been designed with the car in mind—at a large scale for a fast speed.
Retail Centers | Mar 23, 2017
The retail renaissance part I: How architecture will shape the future of shopping
The retail sector is charting unfamiliar territory as web sales and evolving tastes force a paradigm shift. In our Retail Renaissance blog series, architects, interior designers, planners and engineers from different GS&P markets will consider the impact of retail trends and discuss how clients and developers can successfully navigate this new age of shopping.
Retail Centers | Mar 21, 2017
A giant ‘show pool’ is the highlight of a new food- and entertainment-centric mall in Turkey's largest metro
WaterGarden Istanbul hopes to attract 15 million visitors a year.
Retail Centers | Mar 9, 2017
When everyone shops online, what happens to mixed-use retail?
NBBJ’s David Yuan explains how changing retail trends are creating new opportunities for urban experiences and public space.
Retail Centers | Mar 7, 2017
Five facets of successful retail that further social connection
What’s driving experiential retail in 2017 and beyond?
Retail Centers | Jan 24, 2017
Sensational shopping: Retail and the emotional connection
CallisonRTKL's Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche.
Retail Centers | Dec 23, 2016
Wayfinding trends: Modern digital signage caters to personal tastes and profiles of shoppers
Applications like Bluetooth-driven Beacon systems and cellular Wi-Fi systems can now be used to help people navigate space in a more profound way, writes CallisonRTKL’s Cody Clark.
