Six years after WeWork took the office market by storm with its breakthrough co-working real estate concept, the New York-based startup set its eyes on the next big opportunity for its communal real estate business model: co-living.
WeLive launched early last year with locations in Lower Manhattan and Arlington, Va., and the company has plans to expand to as many as 14 cities in the coming years.
WeLive turns the traditional multifamily rental model on its head. Gone is the long-term lease agreement; Tenants are “members” who can stay month to month, even day to day. Eventually, as the WeLive network expands, members will be able to move freely city to city, as needed, at no additional cost.
From a practicality standpoint, co-living makes complete sense for young, single, and highly mobile working professionals. The spaces are well designed, fully furnished, filled with attractive amenities, and come complete with all the niceties of modern living: towels and linens, housekeeping services, HDTVs, premium cable, high-speed WiFi, concierge staff, even free refreshments like tea, coffee, and fruit water. Think apartment complex meets hotel—but with a crucial twist.
The secret sauce, according to WeWork, is the “We” in WeLive: spaces and programs designed to foster a strong sense of community and connection with other members. Each location has a full-time community concierge team, which organizes events like movie nights, cocktail hours, and formal and informal meals in a communal kitchen. The mailroom and laundry room double as bars and event spaces, and amenities like a rooftop deck and a hot tub encourage tenants to meet and mingle.
WeWork has no shortage of competitors in the co-living market space. Common, HubHaus, Krash, Node, Open Door, Pure House, and Roam Co-living are among the dozen or so startups that are aiming to profit from the mainstreaming of the “hacker house,” commune, or boarding house dwelling models. Investors have taken notice, and have pumped millions into these fledgling businesses. (Common, for instance, has raised more than $23 million from multiple investors since its founding in 2015. With this funding, the startup has opened 13 developments across four metros: Chicago, New York, San Francisco area, and Washington, D.C.)
While it’s too early to claim any of these budding businesses as a resounding success, the co-living craze is the latest example of the startup world looking to shake up the slow-to-evolve, $228 trillion (yes, trillion! tinyurl.com/REworth) global real estate market. Whether it’s Google, WeWork, or Airbnb—or countless other startups and tech firms—it is clear that investors see colossal dollar signs tied to disrupting the tried-and-true real estate and construction markets.
Will your firm join them?
Related Stories
Multifamily Housing | Dec 11, 2018
62-story luxury rental tower provides 40,000 sf of indoor and outdoor amenities in Manhattan
CetraRuddy designed the building.
Multifamily Housing | Dec 6, 2018
JCJ Architecture to design new housing facility for Barrier Free Living
The non-profit’s new facility will provide housing and support services for survivors of domestic violence with disabilities.
Sponsored | Multifamily Housing | Dec 5, 2018
Apartment community connects friends and neighbors through indoor-outdoor amenities
Hubbard Place is a 44-story, 450-unit apartment community in Chicago’s River North neighborhood, an established tech hub in the downtown area. The building has an entire floor dedicated to communal and entertainment amenities.
Reconstruction Awards | Nov 26, 2018
Yarn works: Neverending yarn
111-year-old mill becomes a mixed-income multifamily community.
Multifamily Housing | Nov 20, 2018
Designs unveiled for new residential tower in Honolulu
Studio Gang pays homage to sugarcane plants that were once prevalent in this area.
Multifamily Housing | Nov 14, 2018
BIG’s ‘wooden hillside’ residential building in Stockholm officially opens
The building spans 270,000 sf.
Market Data | Nov 14, 2018
A new Joint Center report finds aging Americans less prepared to afford housing
The study foresees a significant segment of seniors struggling to buy or rent on their own or with other people.
Multifamily Housing | Oct 26, 2018
Future proofing multifamily housing amenities for Generation Z
How does a multifamily property developer or operator make a smart investment in amenities that will give the project long-term value?
Multifamily Housing | Oct 23, 2018
A threesome of transit-oriented projects
Developers and their project teams are recognizing the value of walkability, convenient neighborhood services, and transit access, as these three TODs demonstrate.