Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Oct 3, 2011
Magellan Development Group opens Village Market in Chicago’s Lakeshore East neighborhood
Magellan Development Group and Hanwha Engineering & Construction are joint-venture development partners on the project. The Village Market was designed for Silver LEED certification by Loewenberg Architects and built by McHugh Construction.
| Oct 3, 2011
Balance bunker and Phase III projects breaks ground at Mitsubishi Plant in Georgia
The facility, a modification of similar facilities used by Mitsubishi Heavy Industries, Inc. (MHI) in Japan, was designed by a joint design team of engineers and architects from The Austin Company of Cleveland, Ohio, MPSA and MHI.
| Oct 3, 2011
Cauceglia to lead Allsteel’s global accounts
Cauceglia is responsible for developing new global business strategies and expanding existing business within the Fortune 500 sector.
| Sep 30, 2011
BBS Architects & Engineers completes welcoming center at St. Charles Resurrection Cemetery
The new structure serves as the cemetery's focal architectural point and center of operations.
| Sep 30, 2011
Kilbourn joins Perkins Eastman
Kilbourn joins with more than 28 years of design and planning experience for communities, buildings, and interiors in hospitality, retail/mixed-use, corporate office, and healthcare.
| Sep 30, 2011
Design your own floor program
Program allows users to choose from a variety of flooring and line accent colors to create unique floor designs to complement any athletic facility.
| Sep 30, 2011
AAMA offers electronic technical documents with launch of virtual library
This new program offers a system for members to purchase annual licenses in order to offer electronic versions of AAMA publications in an effort to make AAMA’s technical information resources more readily available to their employees.
| Sep 29, 2011
Submit your Great Solutions
Profiles of Great Solutions will appear in December 2011 issue of Building Design+Construction.
| Sep 29, 2011
Busch Engineering, Science and Technology Residence Hall opens to Rutgers students
With a total development cost of $57 million, B.E.S.T. is the first on-campus residence hall constructed by Rutgers since 1994.
| Sep 29, 2011
CEU series examines environmental footprint and performance properties of wood, concrete, and steel
Each course qualifies for one AIA/CES HSW/SD Learning Unit or One GBCI CE Hour.
