Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Mar 9, 2012
2012 Giants 300 survey due Friday, April 13
See how your firm ranks among the AEC industry leaders.
| Mar 7, 2012
Firestone iPad app offers touch technology
Free app provides a preview of Firestone’s Roots to Rooftop Building Envelope Solution with an overview of all the products from ground and stormwater management solutions, to complete wall panel and commercial roofing system applications.
| Mar 7, 2012
LEO A DALY opens new office in Riyadh, Saudi Arabia
Jay N. Kline, Regional Manager – Saudi Arabia, to lead new office.
| Mar 7, 2012
Turner appointed Batson-Cook CFO and treasurer
Cecil G. Hood to continue in advisory role.
| Mar 7, 2012
Thornton Tomasetti names Dowdall VP of Kansas City office
Dowdall will be responsible for supporting the Property Loss Consulting, Building Performance and Building Sustainability practices nationally.
| Mar 7, 2012
LEO A DALY selected to design Minnesota Fallen Firefighters Memorial
The bronze, figurative sculpture of a firefighter rescuing a child, which is currently on display at the Minneapolis/St. Paul International Airport, is lit by natural light through a circular void in the monolith.
| Mar 7, 2012
Houlihan Lokey adds Steffen to Industrials Group
Steffen bolsters group with experience in the building materials and rorest product sectors.
| Mar 6, 2012
Country’s first Green House home for veterans completed
Residences at VA Danville to provide community-centered housing for military veterans.
| Mar 6, 2012
EwingCole completes first design-build project for the USMA
The second phase of the project, which includes the academic buildings and the lacrosse and football fields, was completed in January 2012.
| Mar 6, 2012
Gensler and Skender complete new corporate headquarters for JMC Steel in Chicago
Construction was completed by Skender in just 12 weeks.
