Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| May 3, 2012
Ground broken for $94 million hospital expansion at Scripps Encinitas
New facility to more than double emergency department size, boost inpatient beds by 43%.
| May 3, 2012
Rudolph and Sletten, Inc. wins CMAA award
Firm recognized for the renovation of Grossmont-Cuyamaca Community College’s Student Administrative & Griffin Student Center.
| May 2, 2012
Trimble acquires SketchUp 3D modeling platform
The transaction is expected to close in the second quarter of 2012.
| May 2, 2012
Building Team completes two additions at UCLA
New student housing buildings are part of UCLA’s Northwest Campus Student Housing In-Fill Project.
| May 2, 2012
Public housing can incorporate sustainable design
Sustainable design achievable without having to add significant cost; owner and residents reap benefits
| May 2, 2012
SMPS Foundation accepting applications for Garikes Scholarship
One outstanding scholar will be selected this year to receive a $1,500 scholarship award, to be used toward academic expenses, such as tuition and fees, books, supplies, and other similar expenses.
| May 2, 2012
Sasaki selected for 2012 National Planning Firm Award
The award recognizes a firm for its body of distinguished work influencing the planning profession.
| May 1, 2012
White paper discusses benefits of diaphragm and piston flushometer valves
The white paper highlights considerations that impact which type of technology is most appropriate for various restroom environments.