Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Dec 4, 2012
Greenhorne & O’Mara signs letter of intent to join Stantec
Acquisitions of C3TS and Architecture 2000 also completed.
| Dec 4, 2012
Sto Corp. announces new distributor in the Carolinas
Company will now have coverage in several parts of North Carolina.
| Dec 4, 2012
Wirtz Beverage Illinois’ corporate headquarters completed
WBI Center, a new state-of-the-art facility, is designed by Ware Malcomb.
| Dec 4, 2012
Wagner joins Ghafari as Manager of Structural Engineering
Wagner comes to Ghafari from Walter P Moore, where he served as a principal, chaired the construction administration task force and led the design of numerous projects ranging in size from $10 million to $70 million.
| Dec 4, 2012
City of Gainesville to break ground on $33 million bus fleet maintenance and ops facility
The 140,000-sf facility will include dispatch, administrative and maintenance facilities.
| Nov 28, 2012
Project team to showcase design for first mixed-use retail center of its kind in Mexico City
Project reaching construction milestone, offering national model for urban development in Mexico.
| Nov 28, 2012
Cummins announces ratings classification for data center power systems
The Data Center Continuous ratings span the range of Cummins Power Generation’s high horsepower diesel generator sets, from 1 MW up to 2.5 MW, and will apply to both 50 Hz and 60 Hz configurations.
| Nov 28, 2012
Francis Cauffman appoints Stainbrook Director of Higher Education
Stainbrook has 16 years of experience as a strategic planner and urban designer working on complex projects on- and off-campus.
| Nov 27, 2012
SFIA releases technical guide for cold-formed steel framing products
The 114-page book covers both structural and non-structural applications, including section properties of SFIA member product profiles, and complete load and span tables for most applications.
| Nov 21, 2012
Architecture Billings Index positive for third straight month
All regions reporting positive business conditions