Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
Designers | Mar 30, 2016
A technical pen for the modern age
Morpholio’s new ScalePen feature dynamically sets line weight depending on the scale or zoom level of the drawing.
Architects | Mar 29, 2016
Why drawing remains relevant in the design process
Hand-drawn concepts allow ideas to emerge and build stronger connections between the design and the audience, as Gensler Principal and Design Director Alex Fernández writes.
Education Facilities | Mar 28, 2016
Steven Holl wins invited competition to design Rubenstein Commons
The new Rubenstein Commons will be a 20,000-sf structure at the center of the campus for the Institute for Advanced Study in Princeton, N.J.
Wood | Mar 28, 2016
Waugh Thistleton designs one of the tallest timber office buildings in London
The nine-story Development House has vertical open spaces for light and air flow.
Architects | Mar 20, 2016
Ars Gratia Artis: A North Carolina architect emphasizes the value of art in its designs
Turan Duda says clients are receptive, but the art must still be integral to the building’s overall vision.
Architects | Mar 16, 2016
PGAL acquires Dallas-based Pro Forma Architecture
The merger adds a firm that has specialized in municipal projects.
Events Facilities | Mar 15, 2016
Bjarke Ingels, Foster+Partners, and Grimshaw all winners in Expo 2020 pavilion design competition
BIG designed the Opportunity Pavilion, Foster+Partners submitted the winning Mobility Pavilion, and Grimshaw created the Sustainability Pavilion.
Sports and Recreational Facilities | Mar 14, 2016
Washington Redskins tease new stadium model designed by Bjarke Ingels
The location isn't yet determined, but the new stadium will have a moat for kayaking.
Architects | Mar 11, 2016
German artist recreates Brutalist buildings with LEGO blocks
Arndt Schlaudraff brings the beauty out of the rugged, linear style of buildings most popular a half century ago.
Architects | Mar 11, 2016
Architecture for Humanity rebrands itself as Open Architecture Collaborative
With a new name, logo, and mission, the Open Architecture Collaborative is seeking a fresh start.