Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
Office Buildings | Sep 2, 2016
Eight-story digital installation added as part of ESI Design’s renovation of Denver’s Wells Fargo Center
The crown jewel of a three-year makeover project, the LED columns bring the building’s lobby to life.
| Sep 1, 2016
TRANSIT GIANTS: A ranking of the nation's top transit sector design and construction firms
Skidmore, Owings & Merrill, Perkins+Will, Skanska USA, Webcor Builders, Jacobs, and STV top Building Design+Construction’s annual ranking of the nation’s largest transit sector AEC firms, as reported in the 2016 Giants 300 Report.
| Sep 1, 2016
INDUSTRIAL GIANTS: A ranking of the nation's top industrial design and construction firms
Stantec, BRPH, Fluor Corp., Walbridge, Jacobs, and AECOM top Building Design+Construction’s annual ranking of the nation’s largest industrial sector AEC firms, as reported in the 2016 Giants 300 Report.
| Sep 1, 2016
HOTEL SECTOR GIANTS: A ranking of the nation's top hotel sector design and construction firms
Gensler, HKS, Turner Construction Co., The Whiting-Turner Contracting Co., Jacobs, and JBA Consulting Engineers top Building Design+Construction’s annual ranking of the nation’s largest hotel sector AEC firms, as reported in the 2016 Giants 300 Report.
| Sep 1, 2016
CULTURAL SECTOR GIANTS: A ranking of the nation's top cultural sector design and construction firms
Gensler, Perkins+Will, PCL Construction Enterprises, Turner Construction Co., AECOM, and WSP | Parsons Brinckerhoff top Building Design+Construction’s annual ranking of the nation’s largest cultural sector AEC firms, as reported in the 2016 Giants 300 Report.
| Sep 1, 2016
COURTHOUSE GIANTS: A ranking of the nation's top courthouse design and construction firms
DLR Group, NBBJ, Hensel Phelps, Sundt Construction, AECOM, and Dewberry top Building Design+Construction’s annual ranking of the nation’s largest courthouse sector AEC firms, as reported in the 2016 Giants 300 Report.
Airports | Aug 31, 2016
Aircraft manufacturing facility innovation from The Austin Company
Austin’s many innovations contributed to the success of our clients by enabling them to operate in more efficient environments, optimize the flexibility of their operations, and meet aggressive schedules.
| Aug 30, 2016
CONVENTION CENTER GIANTS: A ranking of the nation's top convention center sector design and construction firms
Gensler, LMN Architects, AECOM, Turner Construction Co., and WSP | Parsons Brinckerhoff top Building Design+Construction’s annual ranking of the nation’s largest convention center sector AEC firms, as reported in the 2016 Giants 300 Report.
BIM and Information Technology | Aug 30, 2016
BIM GIANTS: A ranking of the nation's top BIM design and construction firms
HOK, Perkins+Will, Turner Construction Co., The Whiting-Turner Contracting Co., Jacobs, and Thornton Tomasetti top Building Design+Construction’s annual ranking of the nation’s largest BIM AEC firms, as reported in the 2016 Giants 300 Report.
Building Tech | Aug 26, 2016
NBBJ’s Goldilocks sensor technology can help employees find a workspace that is just right
The technology measures light levels, humidity and temperature, motion, and sound.