Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Jun 11, 2018
Accelerate Live! talk: ‘AEC can has Blockchains?’
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), HOK’s Greg Schleusner explores how the AEC industry could adapt the best ideas from other industries (banking, manufacturing, tech) to modernize inefficient design and construction processes.
| Jun 11, 2018
Accelerate Live! talk: How advanced digital fabrication techniques are driving design innovation
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), SOM’s Lucas Tryggestad and Kyle Vansice present the firm’s 3D-printed building project and explore how digital fabrication is pushing design innovation.
| Jun 11, 2018
Accelerate Live! talk: AEC + Data + AI — Poison for some, elixir for others
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), predictive analytics expert David Morgareidge offers steps that AE firms can take today if they want to survive AECO digital transformation.
Education Facilities | Jun 8, 2018
Data is driving design for education
In gathering this constant flow of data and recognizing the shifting trends, how can educational institutions make informed choices and smart design decisions that lead to higher efficiency and improved control over capital budgets?
Architects | Jun 6, 2018
Chief of Staff of the Army honors SmithGroupJJR’s Philip Tobey with Outstanding Civilian Service Award
Tobey began his career as a captain and military architect at Headquarters, U.S. Air Force Office of the Surgeon General, with review responsibility for medical projects worldwide.
Architects | Jun 6, 2018
A modest boost in licensed architects in 2017
NCARB’s annual survey shows California and New York leading the pack.
Healthcare Facilities | Jun 6, 2018
French 'Alzheimer’s Village' designed to resemble a medieval bastide
The new facility will provide research on a new way of treating Alzheimer’s patients.
Architects | Jun 5, 2018
Michael Green Architecture joins Katerra
Michael green architecture is a globally recognized leader in mass timber architecture.
Architects | Jun 4, 2018
Changing the way we think about water and design
We have several gaps between the need and desire to have abundant, accessible, clean water and the reality of dealing with on-going and increasing water shortage crises.
Libraries | Jun 1, 2018
New library offers a one-stop shop for what society is craving: hands-on learning
Beyond lending books and DVDs, the Elkridge (Md.) branch library loans household tools like ladders, wheelbarrows, and sewing machines.
