Genesis Marina, a 570,000-sf commercial office and laboratory project in Brisbane, Calif., has become the world’s first Total Resource Use and Efficiency (TRUE) precertified construction site. The developers are Phase 3 Real Estate Partners, and Bain Capital Real Estate.
The TRUE program is administered by Green Business Certification, Inc. (GBCI), which also implements LEED certification. The TRUE precertification recognizes projects that have implemented the fundamental actions and policies needed to effectively pursue zero waste and have demonstrated a commitment to achieving TRUE certification.
“The companies that will call Genesis Marina home are discovering the future. Programs like the TRUE certification, through its focus on sustainability, reusability, and social responsibility, are key to that future as well,” says Michael Gerrity, President of Phase 3 Real Estate Partners.
Webcor, the general contractor on Genesis Marina, has been in partnership with zero waste consultant All About Waste since March 2021. Located on a former landfill, the Genesis Marina project site is expected to divert over 90% of its waste from landfills and incineration. These efforts help significantly reduce carbon emissions, support public health, and promote local jobs and alternatives to the traditional approach of disposing of the materials – aligning with stringent California policies driving the Golden State to a circular economy future.
“The official TRUE certification standard was designed for existing facilities, not construction sites,” says Denise Braun, principal at All About Waste. “There’s a lot of potential for growth in that arena, and Webcor has created the foundation to manage both on-site field and in-office waste in an effective, progressive manner.”
“While LEED focuses on mainly energy and water efficiency” – Genesis Marina is pursuing LEED Gold certification – “TRUE certification helps the site dramatically reduce waste that is brought in while also ensuring that removed waste is reused and diverted from becoming trash. TRUE is a rigorous zero waste program in part because it does not accept incineration as a diversion strategy,” says Celeste McMickle, director at the U.S. Green Building Council.
The pursuit of TRUE certification directly aligns with Webcor’s corporate social responsibility (CSR) strategy: Two of the Waste Management goals established on its CSR website state the company’s commitments to implementing a TRUE program for zero waste on a jobsite by the end of next year and to reducing overall waste by 2% annually.
“Construction is one of the leading industries in waste, but it doesn’t have to be,” says Soonrock Park, the Webcor senior project manager overseeing Genesis Marina. “TRUE encourages all participants, from designers to end users, to consider the full circular economy of the materials we bring to a site and use within our operations. The goal is to divert all solid waste from the landfill, incineration, and the environment.”
“About 65% of all U.S. waste comes from construction and demolition debris, yet in California only 40% of that C&D debris is diverted from landfills,” adds Webcor Sustainability Director Jenelle Shapiro. “To put it in perspective, our one construction
business, on average, generates 1,700 tons of C&D debris monthly, which annually is equivalent to 130 blue whales – the largest animal in the world. For perspective, a blue whale is the length of a Boeing 737. That is a lot of waste, and a lot of opportunity, and we are just one general contractor.”
Shapiro says Webcor didn’t pick an “easy” project. “It has no demolition debris, which usually accounts for the majority of the total diversion percentage weight. This means that meeting the minimum 90% diversion rate requirement is even more difficult than it would be on a more typical project, but we didn’t want to take the easy approach. We wanted to challenge ourselves and the market to make it feasible on any type of project!”
Achieving TRUE certification is no simple feat. To be considered eligible, projects must meet a minimum of seven program requirements (prerequisites) and attain at least 31 points on the TRUE scorecard. Such criteria includes implementing a zero waste policy by diverting 90% of all waste generated, as well as meeting all solid waste and recycling regulations.
“Many other certifications were designed decades ago to spur on sustainable design,” says Brock Hill, vice president at Premiere Recycle Company, a Recycling Certification Institute–certified waste hauler and processing facility managing the construction debris for Genesis Marina. “While they have had success, an entire industry has been built around achieving those points. Changing those certifications is synonymous to turning a moving cruise ship. Pursuing TRUE takes courage to blaze a new path; it's not a cookie-cutter process in current norms.”
“We need to change the mentality of personnel at all levels – field, office, vendors, manufacturers, etc. – and inspire them to care about waste and the way it’s being handled,” says Miranda Nowlen, a Webcor senior project engineer on Genesis Marina who has championed the project’s pursuit of TRUE certification. “Implementing a program like TRUE certification challenges the designers, general contractors, trade partners, vendors, and end users to be conscious of where the product began and where it will end – something that isn’t always considered.”
ABOUT WEBCOR
Webcor is a premier provider of commercial construction services, known for its innovative and efficient approach, wide range of experience, cost-effective design-build methodology, skill in concrete construction and expertise in building landmark projects. Founded in 1971 and honored as one of the Greenest Builders in California, Healthiest Employers, Top Corporate Philanthropists, Best Places to Work and Largest California Construction Firms, Webcor has offices in San Francisco, Alameda, San Jose, San Diego, and Los Angeles.
ABOUT ALL ABOUT WASTE
All About Waste is a woman- and minority-owned sustainability and zero waste consulting firm based in California. It is WBE, MBE, and DBE certified and has worked to certify more than 200 different LEED, WELL, Fitwel, and TRUE projects, including the first TRUE zero waste high-rise building in the world and the fst multi-tenant and residential building to earnTRUE certification in the world.
Related Stories
Mass Timber | Jul 11, 2023
5 solutions to acoustic issues in mass timber buildings
For all its advantages, mass timber also has a less-heralded quality: its acoustic challenges. Exposed wood ceilings and floors have led to issues with excessive noise. Mass timber experts offer practical solutions to the top five acoustic issues in mass timber buildings.
Multifamily Housing | Jul 11, 2023
Converting downtown office into multifamily residential: Let’s stop and think about this
Is the office-to-residential conversion really what’s best for our downtowns from a cultural, urban, economic perspective? Or is this silver bullet really a poison pill?
Contractors | Jul 11, 2023
The average U.S. contractor has 8.9 months worth of construction work in the pipeline, as of June 2023
Associated Builders and Contractors reported that its Construction Backlog Indicator remained unchanged at 8.9 months in June 2023, according to an ABC member survey conducted June 20 to July 5. The reading is unchanged from June 2022.
Codes | Jul 10, 2023
Water Demand Calculator outperforms traditional plumbing codes for energy, carbon, and water savings
Using IAPMO’s Water Demand Calculator tool can result in energy, carbon, and water savings as compared to using traditional plumbing specification methods in plumbing codes, according to a study by Arup.
Adaptive Reuse | Jul 10, 2023
California updates building code for adaptive reuse of office, retail structures for housing
The California Building Standards Commission recently voted to make it easier to convert commercial properties to residential use. The commission adopted provisions of the International Existing Building Code (IEBC) that allow developers more flexibility for adaptive reuse of retail and office structures.
Laboratories | Jul 10, 2023
U.S. Department of Agriculture opens nation’s first biosafety level 4 containment facility for animal disease research
Replacing a seven-decade-old animal disease center, the National Bio and Agro-Defense Facility includes the nation’s first facility with biosafety containment capable of housing large livestock.
Market Data | Jul 5, 2023
Nonresidential construction spending decreased in May, its first drop in nearly a year
National nonresidential construction spending decreased 0.2% in May, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. On a seasonally adjusted annualized basis, nonresidential spending totaled $1.06 trillion.
Contractors | Jun 30, 2023
Construction industry task force aims for standardized carbon reporting
A newly formed Associated General Contractors of America (AGC) task force on decarbonization and carbon reporting will address the challenges around reporting and reducing carbon emissions in the construction industry.
Standards | Jun 30, 2023
New ASHRAE standard aims to reduce disease transmission risk in indoor spaces
ASHRAE Standard 241, Control of Infectious Aerosols establishes minimum requirements to reduce the risk of disease transmission by exposure to infectious aerosols in new buildings, existing buildings, and major renovations. Infectious aerosols are tiny, exhaled particles that can carry pathogens that cause infections or disease.
Mixed-Use | Jun 29, 2023
Massive work-live-play development opens in LA's new Cumulus District
VOX at Cumulus, a 14-acre work-live-play development in Los Angeles, offers 910 housing units and 100,000 sf of retail space anchored by a Whole Foods outlet. VOX, one of the largest mixed-use communities to open in the Los Angeles area, features apartments and townhomes with more than one dozen floorplans.
