flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

A building in Times Square aspires to be a marketing and arts tool

Cultural Facilities

A building in Times Square aspires to be a marketing and arts tool

The 580-ft TSX Broadway will have several LED signs on its exterior, and host an existing 27,000-sf theater that was hoisted 30 ft above street level. 


By John Caulfield, Senior Editor | January 18, 2022
The  construction of the TSX Broadway tower in New York includes raising an existing theater 30 ft above grade.
The ongoing construction of the TSX Broadway tower in New York includes raising the Palace Theater 30 ft above street level, and giving the 109-year-old theater an extensive makeover. Image: Courtesy of L&L Holding

TSX Broadway is a 550,000-sf 46-story mixed-use tower that’s been under construction in New York City’s Times Square since 2019. This $2.5 billion project—whose development partners include L&L Holding, Maefield Development, Fortress Investment, and The Nederlander Organization—has retained 25 percent of site’s existing structure that included 16 stories of what had been a DoubleTree hotel, and the iconic Palace Theater, which on January 7 began its journey from the ground floor of this site to being lifted and repositioned 30 ft above grade to make way for 75,000 sf of street-level retail.

The lift of the 7,000-plus-ton, 27,000-sf theater with landmark status was expected to take six to eight weeks, at which point the Palace Theater will undergo a $50 million renovation that includes a new entrance on 47th Street with an 80-ft marquee, the addition of 10,000 sf of front-of-house space with a new lobby, a new orchestra pit for the 1,700-seat theater, and more back-of-house space.

Last week, the project’s Building Team poured the 43rd floor of TSX Broadway, which along with the theater is scheduled for completion in the fourth quarter of 2022, according to Robert Israel, Executive Vice President of L&L Holding and the firm’s project manager, with whom BD+C spoke earlier this week.

Also see: An animation of the demolition, excavation, and theater lift

HEAVY LIFTING

Hydraulic jacks used to raise the theater
A lifting system that combines structural steel shoring posts and hydraulic jacks is being used to raise the Palace Theater. Image: Courtesy of L&L Holding
 

Hydraulic jack system used to raise the theater.This project, he said, required a new permanent foundation, a new subcellar level, and a lifting foundation. The lift itself is utilizing a mechanism, devised by Urban Foundation Engineering, that combines 34 structural lifting posts and 136 hydraulic jacks. Israel said that the developers hired the structural engineering consultant Howard Shapiro & Associates to ensure the security and stability of the structure and theater, which was originally built in 1913 and remodeled in 1988.

The 580-ft-tall tower, when completed, will also feature a 669-key hotel (Israel said the developers were close to signing a branding and property management deal, but could not disclose the hotelier).

RISING ABOVE THE NOISE

Exterior lighting systems for TSX Broadway
TSX Broadway will feature several different lighting systems on its exterior. Images: Mancini Duffy
 

The building will also have several signage and lighting systems, all designed for marketing purposes: the exterior of floors three through nine will be distinguished by an 18,000-sf LED podium sign into which is integrated an indoor-outdoor stage with a 30x30-ft opening and a 35-ft depth that extends 10 ft outside beyond the LED lights. Israel suggested that this space could be used for New Year’s Eve events, and all manner of performances and broadcasts.

There will also be crown signage at the top of the building, and a full-tower lighting system, dubbed The Beacon, that will be able to project programmed messages and images.

Also see: How TSX Broadway will become the world’s largest billboard

TSX Broadway’s Building Team includes Mancini Duffy (AOR core and shell and hotel), PBDW Architects (AOR theater design and historic preservation), Jablonski Building Conservation (historic preservation consultant), Wise Janney Elsner Engineers & Architects (plaster structural support consultant), Cosentini (MEP), Langan (SOE/foundation engineering consultant), Severud (SE), and Perkins Eastman (lead design of building envelope).

Related Stories

| Apr 26, 2013

Documentary shows 'starchitects' competing for museum project

"The Competition," a new documentary produced by Angel Borrego Cuberto of Madrid, focuses on the efforts of five 'starchitects' to capture the design contract for the new National Museum of Art of Andorra: a small country in the Pyrenees between Spain and France.

| Apr 24, 2013

Los Angeles may add cool roofs to its building code

Los Angeles Mayor Antonio Villaraigosa wants cool roofs added to the city’s building code. He is also asking the Department of Water and Power (LADWP) to create incentives that make it financially attractive for homeowners to install cool roofs.

| Apr 23, 2013

Architects to MoMA: Don't destroy Williams/Tsien project

Richard Meier, Thom Mayne, Steven Holl, Hugh Hardy and Robert A.M. Stern are among the prominent architects who on Monday called for the Museum of Modern Art to reconsider its decision to demolish the former home of the American Folk Art Museum.

| Apr 19, 2013

Must see: Shell of gutted church on stilts, 40 feet off the ground

Construction crews are going to extremes to save the ornate brick façade of the Provo (Utah) Tabernacle temple, which was ravaged by a fire in December 2010.

| Apr 17, 2013

First look: Renzo Piano's glass-domed motion pictures museum

The Academy of Motion Picture Arts and Sciences last week released preliminary plans for its $300 million Academy of Motion Picture Arts and Sciences museum in Los Angeles, designed by Renzo Piano and local architect Zoltan Pali.

| Apr 16, 2013

5 projects that profited from insulated metal panels

From an orchid-shaped visitor center to California’s largest public works project, each of these projects benefited from IMP technology.

| Apr 12, 2013

Nation's first 'food forest' planned in Seattle

Seattle's Beacon Food Forest project is transforming a seven-acre lot in the city’s Beacon Hill neighborhood into a self-sustaining, edible public park.

| Apr 12, 2013

Chicago rail conversion puts local twist on High Line strategy

Plans are moving forward to convert an unused, century-old Chicago rail artery to a 2.7 mile, 13 acre recreational facility and transit corridor.

| Apr 11, 2013

George W. Bush Presidential Center achieves LEED Platinum certification

The George W. Bush Presidential Center announced today it has earned Platinum certification by the U.S. Green Building Council’s Leadership in Energy and Environmental Design program. The Bush Center is the first presidential library to achieve LEED Platinum certification under New Construction.

boombox1
boombox2
native1

More In Category


Adaptive Reuse

Detroit’s Michigan Central Station, centerpiece of innovation hub, opens

The recently opened Michigan Central Station in Detroit is the centerpiece of a 30-acre technology and cultural hub that will include development of urban transportation solutions. The six-year adaptive reuse project of the 640,000 sf historic station, created by the same architect as New York’s Grand Central Station, is the latest sign of a reinvigorating Detroit.


Museums

Connecticut’s Bruce Museum more than doubles its size with a 42,000-sf, three-floor addition

In Greenwich, Conn., the Bruce Museum, a multidisciplinary institution highlighting art, science, and history, has undergone a campus revitalization and expansion that more than doubles the museum’s size. Designed by EskewDumezRipple and built by Turner Construction, the project includes a 42,000-sf, three-floor addition as well as a comprehensive renovation of the 32,500-sf museum, which was originally built as a private home in the mid-19th century and expanded in the early 1990s. 


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021