Versatility topped Ron Cleveland’s list of priorities when he and his wife decided to construct a new building in Beaumont, Texas, to accommodate the two businesses they jointly own.
Cleveland also wanted to create a structure that would serve as an effective marketing tool for his construction firm.
An 11,526-sf custom metal office building met both goals and, since opening its doors in 2010, has served as the headquarters of both Ron Cleveland Construction Co. and the local Keller Williams Realty franchise.
“I wanted to be able to say, ‘Here’s what you can do with a metal building’ to clients and potential clients,” says Cleveland, a Star builder since 1979. “So many people have a preconceived notion of a metal building as just a rectangular box with tin walls. That is definitely not the case.”
Now it’s not unusual for prospects to visit Cleveland’s space without knowing it’s a metal building.
“I’ve had clients come here to meet with me about constructing a new office building who were not even aware this was a metal building,” he says.
Cleveland also has had people ask him how it was possible to build a wooden porch without supporting columns.
“I tell them it’s not wood; it’s structural steel surrounded by wood. Sometimes they don’t believe it,” he says.
The structure is designed to withstand a 130 mph wind load, and its exterior walls are open to metal stud framing and brick veneer. The lack of interior load-bearing walls provides ultimate flexibility for current and future tenants.
“If I sold this building, it could easily be redesigned to accommodate a doctor’s office or any other kind of business,” Cleveland says. “Because of the large clear-span interior, there is a lot of flexibility to rearrange the space as you choose.”
That flexibility also facilitates synergies between the two businesses that currently occupy it.
“This has become a one-stop shop for commercial real estate,” he says. “We sell land, do design and build from this one office.”
The project’s three main sections form a U-shaped building. An eight-foot, three-sided overhang at the entrance features cedar siding at the soffits that matches the window trim and exterior column wraps. Overhangs at the gabled ends of the entrance include two hip frames, each of which attaches below the roofline to create a Dutch-type hip gable. Above the hip frames, the building extends beyond the roofline to create a mission-style aesthetic.
Two roof planes feature custom-designed valley beams and purlins that attach to the beams with open areas below. The roof planes accommodate false dormers with sheeting and trim that match the roof panels.
Beyond providing customers of both businesses with a positive first impression, the new building also has directly contributed to Cleveland’s bottom line.
“I’ve sold two buildings because of this building,” Cleveland says. “It’s helped my business very nicely.”
Building Team:
Owner: Ron Cleveland
Star Builder: Ron Cleveland Construction Co. LLC
Architect: Architectural Alliance, Inc.
General Contractor: Ron Cleveland Construction Co. LLC
Erector: Ron Cleveland Construction Co. LLC
Roof Panels: Star Building Systems
Insulation: Guardian Building Products
Related Stories
| Jan 28, 2014
Big Ten Conference opens swanky HQ and museum [slideshow]
The new mixed-use headquarters includes a museum, broadcast studios, conference facilities, office spaces, and, oh yeah, a Brazilian steakhouse.
| Jan 27, 2014
A climber's dream: Rock climbing hall planned near Iran's highest peak
Forget the rock climbing wall. A developer in Iran is building a rock climbing hall. That's right, an entire building dedicated to the sport, with more than 48,000 sf of program space.
| Jan 24, 2014
First look: Foster + Partners' new home for Yale School of Management [slideshow]
Edward P. Evans Hall, the new home of the Yale School of Management, has opened for business. The 242,000-sf facility was designed by Foster + Partners, with Gruzen Samton as architect of record.
| Jan 24, 2014
Reed Expansion Index predicts widespread economic improvement for the year
Reed's December Expansion Index stood at 1.48, indicating overall construction in the United States is expected to grow over the next 12 months.
| Jan 24, 2014
Urban Land Institute, Enterprise outline issues in rental housing shortage: Report
Bending the Cost Curve: Solutions to Expand the Supply of Affordable Rentals outlines factors that impede the development of affordable rental housing – causing the supply in many markets to fall far short of the demand.
| Jan 24, 2014
Structural concrete requirements under revision: ACI 318 standard
The American Concrete Institute (ACI), an organization whose mission is to develop and disseminate consensus-based knowledge on concrete and its uses, is finalizing a completely reorganized ACI 318-14: Building Code Requirements for Structural Concrete.
| Jan 23, 2014
Adrian Smith + Gordon Gill-designed Federation of Korean Industries tower opens in Seoul [slideshow]
The 50-story tower features a unique, angled building-integrated photovoltaic (BIPV) exterior designed to maximize the amount of energy collected.
| Jan 23, 2014
Think you can recognize a metal building from the outside?
What looks like brick, stucco or wood on the outside could actually be a metal building. Metal is no longer easily detectable. It’s gotten sneakier visually. And a great example of that is the Madison Square retail center in Norman, Okla.
| Jan 22, 2014
SOM-designed University Center uses 'sky quads,' stacked staircases to promote chance encounters
The New School's vertical campus in Manhattan houses multiple functions, including labs, design studios, a library, and student residences, in a 16-story building.
| Jan 22, 2014
Architecture Billings Index sees first back-to-back decline since mid-2012
The AIA's Architecture Billings Index dipped for the second consecutive month in December—the first consecutive months of contraction since May and June of 2012.
