Life Fitness to the rescue! Apartment owners, rejoice!

In response to my earlier blog post about Life Fitness adding prerecorded classes for use with its exercise equipment ("Life Fitness enters the fray against Peloton"), I received the following news from Life Fitness's PR representative:

You mentioned that it’s an “open question whether Life Fitness will sell its bicycles to apartment building owners,” and I wanted to confirm that we do sell our premium Life Fitness cardio products to multi-unit housing customers.

The Life Fitness On Demand platform also has classes on a range of cardio equipment – including treadmills, exercise bikes, cross-trainers and climbers – which is something that no one else is offering right now.

That gives apartment building operators another alternative to Peloton, which has discontinued sales to multifamily communities, for their in-house fitness centers.

Good news for your fitness operations in 2020!