The asset management giant BlackRock has released images of the interior design for its 120,000-sf Innovation Hub in Atlanta, which BlackRock moved into two years ago. That design, a collaboration with Perkins&Will’s studios in Atlanta and New York, is the first project in North America to follow BlackRock’s global design guidelines, which the design firm authored. P&W’s Branded Environments team also provided BlackRock’s Global Signage and Brand guidelines for environmental applications.
The office is located in midtown’s 725 Ponce development along the Atlanta BeltLine and across from the Ponce City Market. Brent Capron, interior design director at P&W’s New York office, calls this space “a testament to [BlackRock’s] long-term commitment in the city and its workforce.” BlackRock revealed its plans to expand into Atlanta with a new Innovation Hub in October 2018. At the time, it had 15 employees in the state, and its plans called for hiring up to 1,000 workers by 2024, according to various news reports at the time. The Wall Street Journal reported then that BlackRock would use $25 million in public tax breaks in support of its Southern expansion.
DESIGN ENCOURAGES COLLABORATION
The two-floor Atlanta iHub will eventually expand to four floors to accommodate BlackRock’s intended recruitment. Three core themes—the porch, the festival, and the crossroads—drive iHub’s design concept:
• The end of each floor has its own dedicated “porch,” with individualized murals and design expressions. The porch is meant to be where employees from both floors can congregate, as well as host clients and guests;
![iHub is designed for idea generation, in groups or individually.](/sites/default/files/inline-images/BlackRockAtl_1168.jpg)
• P&W has positioned iHub as a place that fosters idea exchanges. These “crossroads” also are meant to reflect (or at least suggest) Atlanta’s role as a transportation nexus that includes America’s busiest airport;
• Spaces that encourage impromptu meetings and collaborations also capture the “festival” design theme that echoes Atlanta’s culture and past. These areas are distinguished by flexible spaces, furniture, and lighting.
ART EXPRESSES A LOCAL POV
![iHub's reception area includes rugs with unique designs](/sites/default/files/inline-images/BlackRockAtl_0179.jpg)
Perkins&Will and BlackRock’s art curator Susan Frei Nathan engaged local organizations and artists to introduce an urban perspective into iHub. Artwork, in particular murals, tell unique stories about the city’s history and culture. Local artist Peter Ferrari created a frame and outline with employees invited to paint a small section each, further reinforcing a sense of communal ownership over the new office.
![One of the employee gathering areas within iHub](/sites/default/files/inline-images/BlackRockAtl_0877.jpg)
Rugs with their own origin stories specific to Atlanta adorn the office’s reception areas. The design team explored ways to celebrate the city’s long history of quilters, engaging local guild, the Brown Sugar Stitchers, whose chosen quilt design was used as the pattern generation and manufactured locally for the throw rugs in reception. “It was crucial that outreach to local creators and artists be not only proactive but extremely thoughtful and representative of Atlanta's identity,” says Jeanette Kim, senior project designer at Perkins&Will’s New York studio.
iHub is targeting LEED Gold certification.
Related Stories
| Feb 14, 2013
Boxman Studios launches shipping container buildings division
Boxman Studios has launched a new division aimed at sustainable solutions for the Built Environment. The Boxman Studios Buildings Division will focus on the adaptive use of decommissioned shipping containers as architectural elements and even complete buildings.
| Feb 14, 2013
Guardian DiamondGuard installed in the Empire State Building
Guardian Industries DiamondGuard glass was recently installed on the 102nd story of the Empire State Building in New York City as part of an extensive renovation to update this venerable landmark.
| Feb 12, 2013
OMA's 'perimeter core' design wins competition for Essence Financial Building in Shenzhen
OMA partners David Gianotten and Rem Koolhaas rethink traditional office tower design with a plan that shifts the building's core to the edge for large, unobstructed plans.
| Feb 8, 2013
5 factors to consider when designing a shade system
Designing a shade system is more complex than picking out basic white venetian blinds. Here are five elements to consider when designing an interior shade system.
| Feb 6, 2013
RSMeans cost comparisons: office buildings and medical offices
RSMeans' February 2013 Cost Comparison Report breaks down the average construction costs per square foot for four types of office buildings across 25 metro markets.
| Feb 1, 2013
Delinquency rate for U.S. commercial real estate loans hits 11-month low
The delinquency rate for U.S. commercial real estate loans in CMBS fell 14 basis points in January to 9.57%. This is the lowest level in 11 months, according to Trepp, LLC's latest U.S. CMBS Delinquency Report.
| Jan 31, 2013
The Opus Group completes construction of corporate HQ for Church & Dwight Co.
The Opus Group announced today the completion of construction on a new 250,000-square-foot corporate headquarter campus for Church & Dwight Co., Inc., in Ewing Township, near Princeton, N.J.
| Jan 31, 2013
More cities requiring large buildings to use EPA’s energy management and reporting
In 2012, Philadelphia joined several other U.S. cities in passing a requirement that large buildings use Portfolio Manager, the Environmental Protection Agency’s energy management tool, to measure and report energy performance.
| Jan 29, 2013
Astellas' New Headquarters for the Americas Earns LEED Gold Certification
The new headquarters for Astellas in the Americas in Northbrook, Ill., has been awarded LEED Gold certification by the USGBC.