The asset management giant BlackRock has released images of the interior design for its 120,000-sf Innovation Hub in Atlanta, which BlackRock moved into two years ago. That design, a collaboration with Perkins&Will’s studios in Atlanta and New York, is the first project in North America to follow BlackRock’s global design guidelines, which the design firm authored. P&W’s Branded Environments team also provided BlackRock’s Global Signage and Brand guidelines for environmental applications.
The office is located in midtown’s 725 Ponce development along the Atlanta BeltLine and across from the Ponce City Market. Brent Capron, interior design director at P&W’s New York office, calls this space “a testament to [BlackRock’s] long-term commitment in the city and its workforce.” BlackRock revealed its plans to expand into Atlanta with a new Innovation Hub in October 2018. At the time, it had 15 employees in the state, and its plans called for hiring up to 1,000 workers by 2024, according to various news reports at the time. The Wall Street Journal reported then that BlackRock would use $25 million in public tax breaks in support of its Southern expansion.
DESIGN ENCOURAGES COLLABORATION
The two-floor Atlanta iHub will eventually expand to four floors to accommodate BlackRock’s intended recruitment. Three core themes—the porch, the festival, and the crossroads—drive iHub’s design concept:
• The end of each floor has its own dedicated “porch,” with individualized murals and design expressions. The porch is meant to be where employees from both floors can congregate, as well as host clients and guests;
![iHub is designed for idea generation, in groups or individually.](/sites/default/files/inline-images/BlackRockAtl_1168.jpg)
• P&W has positioned iHub as a place that fosters idea exchanges. These “crossroads” also are meant to reflect (or at least suggest) Atlanta’s role as a transportation nexus that includes America’s busiest airport;
• Spaces that encourage impromptu meetings and collaborations also capture the “festival” design theme that echoes Atlanta’s culture and past. These areas are distinguished by flexible spaces, furniture, and lighting.
ART EXPRESSES A LOCAL POV
![iHub's reception area includes rugs with unique designs](/sites/default/files/inline-images/BlackRockAtl_0179.jpg)
Perkins&Will and BlackRock’s art curator Susan Frei Nathan engaged local organizations and artists to introduce an urban perspective into iHub. Artwork, in particular murals, tell unique stories about the city’s history and culture. Local artist Peter Ferrari created a frame and outline with employees invited to paint a small section each, further reinforcing a sense of communal ownership over the new office.
![One of the employee gathering areas within iHub](/sites/default/files/inline-images/BlackRockAtl_0877.jpg)
Rugs with their own origin stories specific to Atlanta adorn the office’s reception areas. The design team explored ways to celebrate the city’s long history of quilters, engaging local guild, the Brown Sugar Stitchers, whose chosen quilt design was used as the pattern generation and manufactured locally for the throw rugs in reception. “It was crucial that outreach to local creators and artists be not only proactive but extremely thoughtful and representative of Atlanta's identity,” says Jeanette Kim, senior project designer at Perkins&Will’s New York studio.
iHub is targeting LEED Gold certification.
Related Stories
Office Buildings | Jun 3, 2024
Insights for working well in a hybrid world
GBBN Principal and Interior Designer Beth Latto, NCIDQ, LEED AP, ID+C, WELL AP, share a few takeaways, insights, and lessons learned from a recent Post Occupancy Evaluation of the firm's Cincinnati, Ohio, office.
MFPRO+ News | Jun 3, 2024
New York’s office to residential conversion program draws interest from 64 owners
New York City’s Office Conversion Accelerator Program has been contacted by the owners of 64 commercial buildings interested in converting their properties to residential use.
Products and Materials | May 31, 2024
Top building products for May 2024
BD+C Editors break down May's top 15 building products, from Durat and CaraGreen's Durat Plus to Zurn Siphonic Roof Drains.
Urban Planning | May 28, 2024
‘Flowing’ design emphasizes interaction at Bellevue, Wash., development
The three-tower 1,030,000-sf office and retail development designed by Graphite Design Group in collaboration with Compton Design Office for Vulcan Real Estate is attracting some of the world’s largest names in tech and hospitality.
Laboratories | May 24, 2024
The Department of Energy breaks ground on the Princeton Plasma Innovation Center
In Princeton, N.J., the U.S. Department of Energy’s Princeton Plasma Physics Laboratory (PPPL) has broken ground on the Princeton Plasma Innovation Center (PPIC), a state-of-the-art office and laboratory building. Designed and constructed by SmithGroup, the $109.7 million facility will provide space for research supporting PPPL’s expanded mission into microelectronics, quantum sensors and devices, and sustainability sciences.
Office Buildings | May 20, 2024
10 spaces that are no longer optional to create a great workplace
Amenities are no longer optional. The new role of the office is not only a place to get work done, but to provide a mix of work experiences for employees.
Office Buildings | May 16, 2024
New Gensler report calls for workplace design that responds to employees’ ‘human emotions’
High performing offices are linked to how well they leverage amenities.
Adaptive Reuse | May 9, 2024
Hotels now account for over one-third of adaptive reuse projects
For the first time ever, hotel to apartment conversion projects have overtaken office-to-residential conversions.
Biophilic Design | May 6, 2024
The benefits of biophilic design in the built environment
Biophilic design in the built environment supports the health and wellbeing of individuals, as they spend most of their time indoors.
Retail Centers | May 3, 2024
Outside Las Vegas, two unused office buildings will be turned into an open-air retail development
In Henderson, Nev., a city roughly 15 miles southeast of Las Vegas, 100,000 sf of unused office space will be turned into an open-air retail development called The Cliff. The $30 million adaptive reuse development will convert the site’s two office buildings into a destination for retail stores, chef-driven restaurants, and community entertainment.