A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
| Oct 4, 2012
BD+C's 29th Annual Reconstruction Awards
Presenting 11 projects that represent the best efforts of distinguished Building Teams in historic preservation, adaptive reuse, and renovation and addition projects.
| Oct 4, 2012
Electronic power tool builds project transparency
As building projects have grown in scope and complexity, so, too, has the task of document management. A new online tool is helping Building Teams meet that demand.
| Oct 4, 2012
HMC Architects in service to the community
HMC employees give back to their communities through toy drives and fundraising efforts like CANstruction, which benefits local food banks.
| Oct 4, 2012
Career development, workplace environment programs key to retention at HMC Architects
Architecture firm take a multifaceted approach to professional development.
| Oct 4, 2012
Foundation tightens HMC Architects bond with local communities
Founded in 2009 with an initial endowment of $1.9 million, HMC’s nonprofit Designing Futures Foundation (DFF) has donated about $230,000 in its three years of existence, including $105,000 in scholarships to California students. The grants help promising high schoolers with an interest in architecture, design, engineering, education, or healthcare pay for expenses like test preparation services, computers, and college entrance exam fees and tuition. The scholarships can be extended for up to five years of college.
| Oct 4, 2012
Gilbane publishes Fall 2012 construction industry economic report
Report outlines fluctuation in construction spending; predicts continued movement toward recovery.
| Oct 3, 2012
Fifth public comment period now open for update to USGBC's LEED Green Building Program
LEED v4 drafts and the public comment tool are now available on the newly re-launched, re-envisioned USGBC.org website.
| Oct 2, 2012
Mirvish and Gehry unveil conceptual design to transform Toronto’s entertainment district
Reimagining of King Street Entertainment District supports Toronto’s cultural corridor.
| Oct 2, 2012
Dow Business Services Center building named 2012 “America’s Best Buildings of the Year” winner
Building constructed with air sealing and insulation products from Dow Building Solutions.
| Oct 2, 2012
Bernards working on project at L.A. White Memorial Medical Center
The new facility is a $15-million, 41,000-sf concrete structure which includes three stories of medical office space atop a three-level parking garage.