A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
| Mar 29, 2013
Pearce Brinkley Cease + Lee joins Clark Nexsen
Clark Nexsen, PC, headquartered in Norfolk, Va., has announced that the architecture firm Pearce Brinkley Cease + Lee (PBC+L) of Raleigh and Asheville, NC, has officially joined Clark Nexsen.
| Mar 29, 2013
Cuningham Group acquires NTD's healthcare practice, expands into key markets
The international design firm Cuningham Group Architecture, Inc. has announced that NTD Healthcare has the joined the company in a strategic expansion. A practice of NTD Architecture, NTD Healthcare joins Cuningham Group with three principals: Wayne Hunter, AIA, NCARB, ACHA and Phillip T. Soule, III, AIA, ACHA in San Diego, along with Maha Abou-Haidar, AIA in Phoenix.
| Mar 27, 2013
Small but mighty: Berkeley public library’s net-zero gem
The Building Team for Berkeley, Calif.’s new 9,500-sf West Branch library aims to achieve net-zero—and possibly net-positive—energy performance with the help of clever passive design techniques.
| Mar 27, 2013
RSMeans cost comparisons: college labs, classrooms, residence halls, student unions
Construction market analysts from RSMeans offer construction costs per square foot for four building types across 25 metro markets.
| Mar 26, 2013
Will Google Glass revolutionize the construction process?
An Australian architect is exploring the benefits of augmented reality in the design and construction process.
| Mar 24, 2013
World's tallest data center opens in New York
Sabey Data Center Properties last week celebrated the completion of the first phase of an adaptive reuse project that will transform the 32-story Verizon Building in Manhattan into a data center facility. When the project is completed, it will be the world's tallest data center.
| Mar 22, 2013
8 cool cultural projects in the works
A soaring opera center in Hong Kong and a multi-tower music center in Calgary are among the latest cultural projects.
| Mar 22, 2013
Earn $500 as a DOE proposal reviewer
The DOE'S Building Technologies Office this morning put out a call to the AEC industry for expert reviewers for its new energy-efficiency initiative for small commercial buildings, which make up more than 90% of the commercial building stock.