A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
| Jan 21, 2014
2013: The year of the super-tall skyscraper
Last year was the second-busiest ever in terms of 200-meter-plus building completions, with 73 towers, according to a report by the Council on Tall Buildings and Urban Habitat.
| Jan 20, 2014
BUILDINGChicago/Greening the Heartland Conference 'call for 2014 educational proposals' is now open
The conference and exposition will take place September 29-October 1, 2014, at North America’s largest LEED Gold-certified hotel, the Holiday Inn Chicago Mart Plaza. Deadline for proposals is February 28, 2014.
| Jan 17, 2014
Crystal Bridges Museum will move Frank Lloyd Wright house from New Jersey to Arkansas
Numerous architectural experts have concluded that moving the Bachman Wilson House offers its best hope for long-term survival.
| Jan 17, 2014
Australian project transforms shipping containers into serene workplace
Australian firm Royal Wolf has put its money where its mouth is by creating an office facility out of shipping containers at its depot and fabrication center in Sunshine, Victoria.
| Jan 17, 2014
The Starchitect of Oz: New Gehry building in Sydney celebrates topping out
The Dr. Chau Chak Wing Building at the University of Technology, Sydney, will mark Frank Gehry's debut project in the Australian metro.
| Jan 16, 2014
Construction spending for 2013 finishing 5% higher than 2012: Gilbane Construction Economics report
??Construction growth is looking up, according to the December 2013 release of the periodic report Construction Economics, authored by Gilbane Building Company. Construction spending for 2013 will finish the year up 5%.
| Jan 16, 2014
ASHRAE revised climatic data for building design standards
ASHRAE Standard 169, Climatic Data for Building Design Standards, now includes climatic data for 5,564 locations throughout the world.
| Jan 15, 2014
6 social media skills every leader needs
The social media revolution—which is less than a decade old—has created a dilemma for senior executives. While its potential seems immense, the inherent risks create uncertainty and unease.
| Jan 15, 2014
Report: 32 U.S. buildings have been verified as net-zero energy performers
The New Buildings Institute's 2014 Getting to Zero Status report includes an interactive map detailing the net-zero energy buildings that have been verified by NBI.
| Jan 14, 2014
Sherwin-Williams unveils colormix 2014
Drawing influence from fashion, science, nature, pop culture and global traditions, Sherwin-Williams introduces colormix™ 2014, which captures colors that inspire creativity and design in today’s world. The four-palette collection provides design professionals with a guide to help them define the moods they want to create and select colors for their projects.