A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
| Feb 10, 2014
Proposed parking garage will sandwich vehicles between housing and retail space
Architecture firm Brisac Gonzalez says that the design "will introduce different activities after parking hours."
| Feb 10, 2014
Architecture Design Collaborative announces firm opening in Southern California
Today, Architecture Design Collaborative officially announces the launch of its firm providing a full range of architecture and interior design services nationwide. Architecture Design Collaborative offers architectural design services, comprehensive interior design services, developer collaboration, direct tenant improvement, repositioning and site planning.
| Feb 10, 2014
Ball State to host Geothermal Conference on design, drilling and equipment - April 10, 2014
To best serve the industry, Ball State University has organized a single day conference in which participants will be able to exchange technical notes, develop understandings and share experiences with design, drilling, and equipment issues related to geothermal ground source heat pump technology.
| Feb 7, 2014
DOE, Autodesk team to overhaul the EnergyPlus simulation program
The update will allow a larger ecosystem of developers to contribute updates to the code in order to improve performance and decrease the time required to run energy model simulations.
| Feb 7, 2014
Meet the new Fellows: AIA elevates 143 to College of Fellows
The AIA College of Fellows is an honor awarded to members who have made significant contributions to the architectural profession.
| Feb 7, 2014
Bernards announces executive leadership realignment
Changes reflect long-term growth plans as builder enters its fifth decade.
| Feb 7, 2014
Zaha Hadid's 'white crystal' petroleum research center taking shape in the desert [slideshow]
Like a crystalline form still in the state of expansion, the King Abdullah Petroleum Studies and Research Center will rise from the desert in dramatic fashion, with a network of bright-white, six-sided cells combining to form an angular, shell-like façade.
| Feb 6, 2014
First look: Gensler ups the ante on airport design with new SFO boarding area
The new terminal features a yoga room, award-winning arts program, and an interactive play area for kids.
| Feb 6, 2014
End of the open workplace?
If you’ve been following news about workplace design in the popular media, you might believe that the open workplace has run its course. While there’s no shortage of bad open-plan workplaces, there are two big flaws with the now common claim that openness is bad.
| Feb 6, 2014
New Hampshire metal building awes visitors
Visitors to the Keene Family YMCA in New Hampshire are often surprised by what they encounter. Liz Coppola calls it the “wow factor.” “Literally, there’s jaw dropping,” says Coppola, director of financial and program development for the Keene Family YMCA.
