A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
Museums | Jan 8, 2024
Achieving an ideal visitor experience with the ADROIT approach
Alan Reed, FAIA, LEED AP, shares his strategy for crafting logical, significant visitor experiences: The ADROIT approach.
Designers | Jan 8, 2024
DLR Group adds executive leaders
DLR Group Chief Executive Officer Steven McKay, AIA, RIBA, announced new executive leaders for the 100% employee-owned, globally integrated design firm.
AEC Tech | Jan 8, 2024
What's driving the surge of digital transformation in AEC today?
For centuries, the AEC industry has clung to traditional methods and legacy processes—seated patterns that have bred resistance to change. This has made the adoption of new technologies a slow and hesitant process.
K-12 Schools | Jan 8, 2024
Video: Learn how DLR Group converted two big-box stores into an early education center
Learn how the North Kansas City (Mo.) School District and DLR Group adapted two big-box stores into a 115,000-sf early education center offering services for children with special needs.
Green | Jan 8, 2024
DOE releases RFI on developing national definition for a Zero Emissions Building
The Department of Energy released a Request for Information (RFI) for feedback from industry, academia, research laboratories, government agencies, and other stakeholders on a draft national definition for a Zero Emissions Building.
Codes and Standards | Jan 8, 2024
Australia to be first country to ban engineered stone countertops
In 2024, Australia will be the first country to ban engineered stone countertops. The ban came after a years-long campaign supported by doctors, trade unions, and workers over concerns that the material was causing increased silicosis cases among workers cutting and handling it.
Roofing | Jan 8, 2024
Researchers devise adaptive roof tile concept that adjusts to ambient temperatures
Scientists at the University of California Santa Barbara published a paper that proposes adaptive roof tile technology that can adjust to ambient temperatures. Using a wax motor, tiles could switch from a heating or cooling state enabling savings on heating and cooling costs.
MFPRO+ News | Jan 4, 2024
Bjarke Ingels's curved residential high-rise will anchor a massive urban regeneration project in Greece
In Athens, Greece, Lamda Development has launched Little Athens, the newest residential neighborhood at the Ellinikon, a multiuse development billed as a smart city. Bjarke Ingels Group's 50-meter Park Rise building will serve as Little Athens’ centerpiece.
MFPRO+ Special Reports | Jan 4, 2024
Top 10 trends in multifamily rental housing
Demographic and economic shifts, along with work and lifestyle changes, have made apartment living preferable for a wider range of buyers and renters. These top 10 trends in multifamily housing come from BD+C's 2023 Multifamily Annual Report.
Giants 400 | Jan 3, 2024
Top 200 Reconstruction Architecture Firms for 2023
Gensler, Stantec, HDR, Corgan, and PBK Architects top BD+C's ranking of the nation's largest building reconstruction/renovation architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.
