A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box retailers.
"Retailers score high for variety and convenience, but that's not the whole story for brand marketers; they must 'see' the customer as a shopper, not only as a contractor. If they don't— and they don't know the shopper's journey or how to align their product in the retail environment— they will not reach full potential in the aisles," said John O'Hara partner and leader of EMA's Contractor Insight specialty.
When it comes to purchasing hand tools, power tools and tool accessories, big-box retailers like Home Depot and Lowe's have an advantage over traditional distributors as the preferred shopping destination. Study respondents cited convenience, range of products and brands, and accessibility as their reasons for choosing their place of purchase.
According to the research, 46% of contractors purchase hand tools, 47% purchase power tools and 49% purchase accessories from big-box retailers; 42%, 35% and 36% purchase hand tools, power tools and accessories from distributors, respectively.
Contractors perceived big-box retailers to have a better variety of products, lower pricing, and greater convenience as a one-stop shop, according to the study. Of the respondents, 63% would prefer to make small-volume purchases at big box retailers.
Those who prefer purchasing through distributors said it was for their customer service (75%), relationships (70%), knowledge (63%) and delivery (54%), all of which ranked significantly higher when compared to retailers. Distributors were also ranked high for having tools for pros, shipping directly to the contractor site and credit arrangements. According to the survey, 80% would make large-volume purchases at the distributorship, especially for plumbers (91%).
The EMA study was administered online to 500 general contractors, electricians, plumbers and HVAC specialists. More than 90 percent of respondents have at least six years' professional experience. BD+C
Related Stories
| Dec 16, 2014
Architect Eli Attia sues Google over tall building technology
Attia and tech company Max Sound Corp. have brought a lawsuit against Google because of Flux, a Google X-developed startup launched in 2014. Flux creates software to design environmentally-friendly buildings in a cost-effective way.
| Dec 15, 2014
SHoP Architects plans to turn NY's Seaport District into pedestrianized, mixed-use area
The scheme includes a proposed 500-foot luxury residential tower that would jut out into the harbor, extending the Manhattan grid out into the waterfront.
| Dec 15, 2014
Frank Lloyd Wright School of Architecture launches fundraising campaign for independent incorporation
The Frank Lloyd Wright Foundation announced today that it approved a possible path toward independent incorporation of the Frank Lloyd Wright School of Architecture by raising $2 million before the end of 2015.
| Dec 15, 2014
Studio Gang tapped for American Museum of Natural History expansion
Chicago-based Studio Gang Architects has been commissioned to design the $325 million Gilder Center for Science, Education and Innovation at the American Museum of Natural History in New York.
| Dec 12, 2014
Dunkin’ Donuts launches certification for green restaurant buildings
The company aims to build 100 new DD Green-certified restaurants by the end of 2016.
| Dec 12, 2014
COBE's striking 'concrete finned' scheme wins competition for Adidas' flagship building in Germany
Danish firm COBE has been announced the winner in a contest to design a new Adidas flagship building in Herzogenaurach, Germany. It beat out 29 other teams, including REX and Zaha Hadid.
| Dec 12, 2014
SOM names winner of One World Trade Center photo contest
Gerry Padden's winning photo offers a striking juxtaposition of the Brooklyn Bridge with the sparkling One World Trade Center tower.
| Dec 11, 2014
2015 Architecture Firm Award goes to Ehrlich Architects
The AIA Architecture Firm Award, given annually, is the highest honor the AIA bestows on an architecture firm and recognizes a practice that consistently has produced distinguished architecture for at least 10 years.
| Dec 11, 2014
Moshe Safdie awarded 2015 AIA Gold Medal
The AIA Gold Medal, voted on annually, honors an individual whose significant body of work has had a lasting influence on the theory and practice of architecture.
| Dec 10, 2014
International Olympic Committee releases first images of new HQ in Switzerland
Designed by 3XN, the new headquarters is located within a park on the shores of Lake Geneva and adjacent to historic Château de Vidy, which has been the iconic home of the IOC.
