In the month since Amazon CEO Jeff Bezos announced plans for a $5 billion development that would serve as the e-commerce giant’s second headquarters, cities and regional economic development organizations (EGOs) across the country have been tripping over themselves in an effort to woo the world’s third-largest tech company.
In using an open RFP process with a tight timeline (just six weeks from the Sept. 7 reveal date), Amazon created a frenzied, almost hackathon-like atmosphere that it hoped would spark next-level creativity when it comes to urban redevelopment and incentives for corporate businesses. Amazon’s RFP process downplays the backroom dealings common with massive economic development opportunities like this, in favor of a more inclusive “show us what you got” approach.
And show us they did. As of mid-October, more than 50 cities and development groups had responded to Amazon’s RFP. The proposals range from impressive to outright wild. Noteworthy examples:
Dallas: a transit-oriented development for HQ2 adjacent to a proposed bullet train station. The $15 billion train line would shuttle passengers to and from Houston.
Phoenix: adapt a 1950s retail mall (the city’s first mall), which currently houses a few restaurants, offices, and a data center.
Frisco, Texas, is offering to build out the remainder of its city—the 62-square-mile Dallas suburb is 60% developed—with Amazon’s HQ as the centerpiece.
Atlanta suburb Stonecrest has promised to devote 345 acres to the corporate campus and rename a portion of the community, “City of Amazon.”
New Jersey has plans for some $7
billion in tax breaks over the next decade.
Don’t get me wrong, HQ2 would be a huge win for any metro market. Amazon says it expects the development to ramp up to include as many as 50,000 jobs.
But the hysteria around Amazon’s open RFP has gone to a new level of absurdity. I’m just waiting for Bezos to announce that he’s purchasing airtime on CNBC for his own version of LeBron’s “The Decision.” “After careful consideration, we decided that we’re going to take our talents to __________.” (Cut to camera on scene, applause erupts.)
It’s safe to say that the majority of the 50+ entrants in the race for HQ2 has a slim chance of winning. But that doesn’t mean there aren’t valuable lessons to glean from the exercise, says Amy Liu, a VP and Director with the Brookings Institution.
“This global firm basically sent a very clear market signal to cities about what matters, and I think they are really scrambling now to make sure they exhibit those assets,” she said. “But after the competition is over, what I want is for cities to not let go of that core message, which is that a strong technical workforce, a livable sustainable community, strong transit, multimodal access, and ultimately a diverse, tolerant community, those are the factors that matter in the long term.”
Related Stories
| May 25, 2011
Developers push Manhattan office construction
Manhattan developers are planning the city's biggest decade of office construction since the 1980s, betting on rising demand for modern space even with tenants unsigned and the availability of financing more limited. More than 25 million sf of projects are under construction or may be built in the next nine years.
| May 18, 2011
Lab personnel find comfort in former Winchester gun factory
The former Winchester Repeating Arms Factory in New Haven, Conn., is the new home of PepsiCo’s Biology Innovation Research Laboratory.
| May 16, 2011
Virtual tour: See U.S. Green Building Council’s new LEED Platinum HQ—and earn CE credits
A virtual tour of the U.S. Green Building Council's LEED Platinum HQ is available. The tour features embedded videos, audio podcasts, and information on building materials and products used throughout the space. By taking the virtual tour, professionals can earn GBCI Continuing Education hours for the LEED AP with specialty and LEED Green Associate credentials.
| May 11, 2011
DOE releases guide for 50% more energy-efficient office buildings
The U.S. Department of Energy today announced the release of the first in a new series of Advanced Energy Design Guides to aid in the design of highly energy efficient office buildings. The 50% AEDG series will provide a practical approach to commercial buildings designed to achieve 50% energy savings compared to the commercial building energy code used in many areas of the country.
| May 10, 2011
Google hires Ingenhoven Architects to design new Mountain View office
The current Googleplex is straining at the seams and yet the company is preparing its biggest hiring surge ever, so Google decided now’s the time to build its own office space—a first for the Internet giant. The company hired Ingenhoven Architects, a German firm that specializes in sustainable architecture, to create plans for what could be a 600,000-sf office.
| Apr 13, 2011
Office interaction was the critical element to Boston buildout
Margulies Perruzzi Architects, Boston, designed the new 11,460-sf offices for consultant Interaction Associates and its nonprofit sister organization, The Interaction Institute for Social Change, inside an old warehouse near Boston’s Seaport Center.
| Apr 13, 2011
Red Bull Canada HQ a mix of fluid spaces and high-energy design
The Toronto architecture firm Johnson Chou likes to put a twist on its pared-down interiors, and its work on the headquarters for Red Bull Canada is no exception. The energy drink maker occupies 12,300 sf on the top two floors of a three-story industrial building in Toronto, and the design strategy for its space called for leaving the base building virtually untouched while attention was turned to the interior architecture.
| Apr 13, 2011
Former department store gets new lease on life as MaineHealth HQ
The long-vacant Sears Roebuck building in Portland, Maine, was redeveloped into the corporate headquarters for MaineHealth. Consigli Construction and local firm Harriman Architects + Engineers handled the 14-month fast-track project, transforming the 89,000-sf, four-story facility for just $100/sf.
