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Sasha Reed | Aug 8, 2014

Setting guidelines for construction PDF documents across the AEC industry

Sasha Reed interviews two members of the coalition responsible for creating new Guidelines for Construction PDF Documents. SPONSORED CONTENT  

Sasha Reed | Jul 16, 2014

Learning design fundamentals in the digital age – How to balance learning and technology

My colleague and I were once asked an insightful question by a Civil Engineering Professor that sparked an interesting conversation. He’d been told about our software by some of his students who had used it during their summer internship. SPONSORED CONTENT

Sasha Reed | Jun 25, 2014

Taking a page from Lean manufacturing for improved design review processes

SPONSORED CONTENT As more building project teams look for ways to collaborate better, technology continues to provide solutions.  Yet, as I learned from the experience of one of my customers, choosing the wrong technology can have an underwhelming effect, causing a team to simply swap out old challenges for new ones. 

Sasha Reed | May 28, 2014

Video Blog: How today’s construction firms are bridging the BIM gap

Turner Construction and Parsons Brinckerhoff talk about how BIM has revolutionized the way that they conduct projects, and how technology has allowed them to leverage collaboration in such a way that they can work with decentralized teams.

Sasha Reed | May 12, 2014

Defining BIM – What do owners really want?

Given the complexities of the building process, it can be difficult for building owners to effectively communicate what they want and need with BIM. The response to the question usually is, “Give me everything.” 

Sasha Reed | May 6, 2014

BIM Forum Boston recap: Gilbane inspires with collaboration challenge

Key question from BIM Forum: How do you leverage technology by finding trade partners that are up to speed?

Sasha Reed | Apr 17, 2014

Technology enables state transportation agency to make the leap to digital design review

Earlier this month, my colleague and I presented a session to a group of civil engineers and transportation agencies about the tech trends in the AEC space. Along with advice on how to prepare your plan for controlled collaboration, we also talked through some practical use cases. One such use case was especially interesting, as it outlined a challenge not unfamiliar to government agencies who are contemplating the leap from paper to digital processes: how to securely migrate workflows. 

Sasha Reed | Apr 3, 2014

Security, accountability, and cloud access: Can you really have it all?

I’ve heard countless stories of conversations between project engineers and IT professionals who can’t come to an agreement on the level of security needed to protect their data while making it more accessible—not only externally, but also internally. 

Sasha Reed | Mar 20, 2014

Fluor defines the future 7D deliverable without losing sight of real results today

A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the simplest details that can bring about real results today—and we shouldn’t overlook them, even as we push to change the future state of project facilitation. 

Sasha Reed | Feb 20, 2014

Chicago’s historic Wrigley Building renovated to attract tech companies

Purchased in 2011 by a consortium of investors led by BDT Capital Partners, the building’s new owners have recently renovated and reimagined the next life for this architectural landmark—as a hub for tech firms.

Sasha Reed

Vice President of Strategic Development
Bluebeam, Inc.

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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