AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Multifamily Housing | Feb 22, 2018
Multifamily building with 25,000 sf of amenities rises on the shore of the Potomac River
The building is part of the National Gateway mixed-use development at Potomac yard.
High-rise Construction | Feb 14, 2018
BIG and Carlo Ratti Associati-designed Singapore skyscraper has open-air ‘oases’ at multiple levels
The new skyscraper will include “the office of the future.”
Mixed-Use | Jan 26, 2018
Eager Park opens as health and wellness centerpiece of future mixed-use master plan
The 6-acre park was designed to showcase East Baltimore’s commitment to wellness and sustainability.
Sports and Recreational Facilities | Jan 25, 2018
Virginia Beach: A surf town with a wave problem no more
A world-class surf park will highlight Virginia Beach’s new live-work-play development.
Mixed-Use | Jan 16, 2018
Mixed-use development under construction in Detroit’s central business district
The development is being built on the former site of the Statler Hotel.
Mixed-Use | Jan 5, 2018
USC Village is the largest development in the history of the University of Southern California
USC Village comprises six buildings and 1.25 million sf.
Mixed-Use | Jan 3, 2018
A Houston luxury apartment complex has its own co-working space
The new community is located in the economic and population center of Houston.
Mixed-Use | Jan 2, 2018
Food incubator will support entrepreneurs on Chicago’s West Side
Designed by Wight & Company, the 67,000-sf food incubator development in Chicago’s East Garfield Park neighborhood will also serve as the new headquarters for the nonprofit Accion Chicago.
Mixed-Use | Dec 12, 2017
A new live/work neighborhood is about to get under way in Omaha, Neb.
Walkability and recreation will be key features of West Farm.
Mixed-Use | Dec 12, 2017
Construction begins on Phase I of $240 million mixed-use development in Boston
Fenway Center will span 4.5 acres between Brookline, Beacon Street, David Ortiz Way, and the Massachusetts Turnpike.
