Atari has announced it has partnered with GSD Group, an innovation and strategy agency led by Shelly Murphy and partner Napoleon Smith III, to create a series of hotels across the United States that combine the Atari brand with a one-of-a-kind video game-themed destination.
The hotels will include fully immersive experiences that include the latest in VR and AR. Select hotels will feature venues and studios to accommodate eSports events. The goal for Atari Hotels is to combine the origins of gaming and the future of the industry into a fun and unique travel destination.
Ā
See Also:Ā Dubaiās One Zaāabeel will have the worldās largest cantilever
Ā
āWhen creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ānostalgic and retro meets modernā look and feel we were going for.ā said Smith in a release.Ā
The first Atari Hotel, which will be the only one of its kind in the U.S., is set to break ground in Phoenix later this year. Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, Sanfrancisco, and San Jose.
Ā
Related Stories
| Aug 11, 2010
Lifestyle Hotel Trends Around the World
When the Rocco Forte Collection opens the Verdura Golf & Spa Resort in Sicily in early 2009, the 200-room luxury property will be one of the world's newest lifestyle hotels. Lifestyle hotels cater to guests seeking a heightened travel experience, which they deliver by offering distinctiveāsome would say avant-garde, or even outrageousāarchitecture, room design, amenities, and en...