Arthur Gensler to architects: Don't give away your ideas

M. Arthur Gensler, Jr., FAIA, FIIDA, RIBA, founder of the world’s largest architecture firm, Gensler, offered important advice to more than 65 young AEC stars attending BD+C's Under 40 Leadership Summit in San Francisco, which kicked off last night at the Hyatt Regency San Francisco.

Gensler, who founded his 3,900-person, $807 million design firm in 1965 "with $200, no plan, and one draftsman," said his keys to success have been to place a high level of value on his firm's work and to hire great people and trust them to do great work.

Gensler said too many architects today give away their ideas and concepts when submitting working drawings in competitions. "Clients value what they pay for, not what you give away for free," said Gensler, who stressed the importance of having "strong interactions with the client."

"We have a 'we' philosophy," said Gensler. "For too many people in our business, it's about 'their' building. To us, it's the client's building."

Here is a slideshow from the last night's U40 Summit kick-off event:

Autodesk Fellow and U40 Summit Lead Facilitator, Tom Wujec, explains the Marshmallow Challenge.

This course defines the elements of hospital campus access that are essential to promoting the efficient, stress-free movement of patients, staff, family, and visitors. Campus access elements include signage and wayfinding, parking facilities, transportation demand management, shuttle buses, curb access, valet parking management, roadways, and pedestrian walkways.

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The Forge in London is deploying industrialized, kit-of-parts construction. Images: Courtesy of Bryden Wood

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