The new American Girl Place New York recently opened at 75 Rockefeller Plaza and offers guests several innovative experiences across its 37,000 sf.
Designed by FRCH Design Worldwide, the new store features an American Girl Salon, American Girl Café, a Content Hub, and a Create Your Own Design Studio. The American Girl Salon allows children and their dolls to get matching hairstyles, mini-manicures, and pierced ears. Customizable birthday parties can be held in the café while the Content Hub showcases the brand’s award-winning books and movies.
The design of the new space has a special focus on evolving the American Girl characters’ storyline. The journey through the space has been carefully scripted to engage children with the brand and their dolls, beginning with an expansive storefront at 51st overlooking Rockefeller Center.
“We looked at evolving the storyline within a true destination experience to embrace all aspects of American Girl in a relevant and engaging way for today’s girls,” says Robyn Novak, Vice President and Creative Managing Director, FRCH, in a release.
Related Stories
| Sep 15, 2014
Ranked: Top international AEC firms [2014 Giants 300 Report]
Parsons Brinckerhoff, Gensler, and Jacobs top BD+C's rankings of U.S.-based design and construction firms with the most revenue from international projects, as reported in the 2014 Giants 300 Report.
| Sep 9, 2014
Using Facebook to transform workplace design
As part of our ongoing studies of how building design influences human behavior in today’s social media-driven world, HOK’s workplace strategists had an idea: Leverage the power of social media to collect data about how people feel about their workplaces and the type of spaces they need to succeed.
| Sep 3, 2014
New designation launched to streamline LEED review process
The LEED Proven Provider designation is designed to minimize the need for additional work during the project review process.
| Sep 2, 2014
Ranked: Top green building sector AEC firms [2014 Giants 300 Report]
AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms.
| Aug 21, 2014
RTKL's parent company Arcadis acquires Callison
The acquisition of Callison, known predominantly for its leadership in retail and mixed-use design, builds on Arcadis’ strong global design and architecture position, currently provided by RTKL.
| Aug 19, 2014
Goettsch Partners unveils design for mega mixed-use development in Shenzhen [slideshow]
The overall design concept is of a complex of textured buildings that would differentiate from the surrounding blue-glass buildings of Shenzhen.
| Aug 18, 2014
From icon to breadbasket: Gehry building to be turned into Whole Foods
The Howard Hughes Corporation, in association with architecture firm Cho Benn Holback + Associates, plans to turn the building—at least the majority of it—into a Whole Foods.
| Aug 18, 2014
SPARK’s newly unveiled mixed-use development references China's flowing hillscape
Architecture firm SPARK recently finished a design for a new development in Shenzhen. The 770,700 square-foot mixed-use structure's design mimics the hilly landscape of the site's locale.
| Aug 11, 2014
The Endless City: Skyscraper concept connects all floors with dual ramps
Rather than superimposing one floor on top of another, London-based SURE Architecture proposes two endless ramps, rising gradually with a low gradient from the ground floor to the sky.
| Aug 4, 2014
Retail Giants: Grocery-anchored centers, trophy malls among hot retail developments [2014 Giants 300 Report]
Despite the rapid growth of online shopping, the 'bricks and mortar' retail sector is faring quite well, headed by power centers, grocery-anchored centers, and trophy malls, according BD+C's 2014 Giants 300 Report.
