2020 has been a peach, hasn’t it? A global pandemic. Raging wild fires. Riots and looting. Facemask battles. Ongoing trade wars. Election-year shenanigans. Recession fears. Increasingly divisive politics. Everything canceled. (Lest we forget zombie deer and murder hornets.)
In a year of jobsite shutdowns, project delays, funding pitfalls, and project postponements—and with no guarantee of a more prosperous 2021—it is understandable for AEC firm leaders to take a guarded, hunker-down stance when planning for next year and beyond. It is natural for firms to focus first on “right sizing” the business by slashing investments, overhead, and operational costs.
But these positions of passivity and cost-cutting run counter to the key lessons from AEC leaders who successfully navigated their firms through past market downturns and economic events, says Scott Winstead, President of FMI Management Consulting, who’s firm last year studied takeaways and strategic lessons from the Great Recession (BDCnetwork.com/DownturnLessons).
A common mistake AEC firms make during down cycles, says Winstead, is running the firm as a collection of projects, versus a business. “It’s a subtle but very distinctive difference that speaks to the long view versus the short view, and to the notion that you can’t save your way to prosperity,” says Winstead.
The firms that came out of the Great Recession in growth mode, according to the FMI research report, focused on investing in their clients, people, and business; they diversified their services and found unique ways to outperform the competition; they streamlined their operations and put their “A” players in a position to succeed and grow the business; and they created a company culture that is nimble, collaborative, and transparent.
Winstead says 2020-21 should be no different. “If I think back to 2008 and the beginning innings of the Great Recession, I heard then what we heard early on in this scenario, which is mistaking backlog as a proxy for health,” he says. “Backlog is a reflection of work that has already been sold and booked, and is in the process of being burned off. Past performance is no guarantee of future results.”
The key finding of the FMI research, which gathered insights from more than 150 engineering and construction executives, was that AEC leaders who increased their financial investment in strategy reported higher effectiveness in operations, strategy, and overall company performance, compared to respondents who either didn’t do anything or decreased spending in that area. “Strategic thinking and planning are among the top leadership skills needed to be an effective leader during a recession,” wrote the authors of the report.
Download the FMI report, “Leading Through Business Cycles: Lessons Learned From E&C Executives,” at: BDCnetwork.com/DownturnLessons.
Related Stories
Architects | Dec 13, 2021
Dan Hart, FAIA, inaugurated AIA 2022 President
Dan Hart will be the AIA's 98th President.
Architects | Dec 13, 2021
MASS Design Group receives 2022 AIA Architecture Firm Award
The annual AIA Architecture Firm Award is the highest honor the AIA bestows on an architecture practice.
Architects | Dec 13, 2021
2022 AIA Gold Medal awarded to Angela Brooks and Lawrence Scarpa
The Gold Medal honors an individual or pair whose significant body of work has had a lasting influence on the theory and practice of architecture.
K-12 Schools | Dec 10, 2021
Trends in K-12 school design, with Dan Boggio and Melissa Turnbaugh of PBK
Dan Boggio and Melissa Turnbaugh of PBK, the largest K-12 design firm in the U.S., discuss the favorable market conditions and the latest trends in K-12 school design with BD+C's Rob Cassidy.
Architects | Dec 9, 2021
Hoffmann Architects wins Connecticut American Institute of Architects Justice, Equity, Diversity & Inclusion Award
The AIA Connecticut J.E.D.I. Challenge, launched in November 2020, offers member firms the opportunity to commit to actions in each of the Challenge areas.
Giants 400 | Dec 5, 2021
2021 Justice Facility Sector Giants: Top architecture, engineering, and construction firms in the U.S. justice facility/public safety sector
Turner Construction, DLR Group, AECOM, and Stantec top BD+C's rankings of the nation's largest architecture, engineering, and construction firms for justice facility/public safety buildings work, including correctional facilities, fire stations, jails, police stations, and prisons, as reported in the 2021 Giants 400 Report.
Giants 400 | Dec 3, 2021
2021 Hotel Sector Giants: Top architecture, engineering, and construction firms in the U.S. hospitality sector
Gensler, Jacobs, Suffolk Construction, and WATG top BD+C's rankings of the nation's largest hotel sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Architects | Nov 29, 2021
LRK Names Tony Pellicciotti ‘Managing Principal’ of firm
Pellicciotti is one of LRK’s fourteen principals representing its markets in Memphis, Dallas, Philadelphia, Orlando/Celebration, New Orleans, Baton Rouge, Little Rock, and Princeton.
Architects | Nov 23, 2021
HMC names new Director of Design
James Krueger will oversee design and lead strategies to improve the impact of HMC’s work.
Giants 400 | Nov 20, 2021
2021 Parking Structure Giants: Top architecture, engineering, and construction firms in the U.S. parking structure sector
PGAL, PCL Construction, and Wiss, Janney, Elstner Associates top BD+C's rankings of the nation's largest parking structure sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.