The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
Office Buildings | Jan 21, 2016
Nike reveals design, first images of planned 3.2 million-sf expansion to its world headquarters
The expansion looks to combine design elements inspired by human movement, speed, and the strength and energy of competition.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.
Office Buildings | Jan 14, 2016
JLL: Slowdown not expected for office market
The booming sector had an occupancy growth rate 1.3 times that of new supply in the fourth quarter of 2015.
Office Buildings | Jan 11, 2016
Spec for tech: Designing for the creative class
The new work environment, settings which blur the line between work and life, is inspired by cities and the attributes that all great urban environments share, writes Ben Tranel of Gensler.
Office Buildings | Jan 6, 2016
4 tips for creating flow in a multi-level workspace
Successful workplaces enable a clear progression of ideas and people, which can be challenging for workplaces that occupy multiple levels. Perkins+Will's Sarah Stanford found some strategies that have proven successful.
Office Buildings | Dec 23, 2015
Good design alone won’t eradicate mindless meetings
Gensler's Johnathan Sandler discusses efficient alternatives to dull, wasteful workplace meetings.
Office Buildings | Dec 17, 2015
John Buck Company to develop CNA’s Chicago headquarters
The 35-story building will have plenty of column-free space.
Office Buildings | Dec 9, 2015
HOK collaborates with IFMA on new workplace strategy research report
Report cites work-life balance as the top reason for implementing “distributed work” strategies.
Greenbuild Report | Dec 8, 2015
Is ‘green’ still a selling point in the office sector?
Some developers are missing an opportunity by downplaying sustainability at a time when demand for such features is palpable among lessee firms who are trying to attract younger workers.
Energy Efficiency | Nov 16, 2015
Amazon will heat its new Seattle campus with waste heat from next-door data centers
Up to 4 million kilowatt-hours of energy will be saved each year.