San Diego, CA – Architecture, interiors, and landscape firm Carrier Johnson + Culture (CJ+C) has hired Pierluca “Luca” Maffey, International Assoc. AIA, as its new Firmwide Head of Design and Design Principal.
Maffey joins CJ+C with a portfolio of high-profile architectural projects in the U.S., and abroad, in the hospitality, workplace, mixed-use, master plan, and residential sectors. In his 25-year career, he has held several roles within the industry, from Design Principal to Business and Marketing Director, at such firms as Portman Architects, TVS Design, Cooper Carry Architects, and Gensler.
Mission: Design leadership, business development, and culture cultivation
His role encompasses firmwide design leadership, business development, and culture cultivation. As the champion of design excellence across the offices he will steer the creative vision, serving both as a mentor and a coach to empower growth. On the business front, Luca will help retain and consolidate existing clients, while acquiring new ones, helping the firm to enter new national and international markets.
“Carrier Johnson + Culture is at a pivotal growing point in its well-established history as an architectural firm," said Maffey. "I am excited to bring my contribution to the future development of the firm and am delighted and honored to be working with such a tremendously talented team.”
Going beyond the West Coast
For CJ+C, adding Maffey is a strategic play in the firm's expansion from the West Coast to other regions of the U.S. and abroad. The San Diego-based company has completed hundreds of projects across the country. Ray Varela and Claudia Escala, who took over as Presidents in 2019, are striving to advance CJ+C’s reputation as a multi-disciplinary design firm with wide-reaching influence.
“Carrier Johnson + Culture has established a strong presence over our 47-year history,” says Varela. “We are excited to have Luca on board to help us grow into new markets and broaden our design explorations.”
About Carrier Johnson + Culture
Founded in 1977, Carrier Johnson + Culture is an award-winning architecture, interiors, landscape, and urban planning firm based in San Diego. The firm specializes in workplace, multifamily, mixed-use, affordable housing, public, higher education, hospitality, and commercial projects.
Related Stories
| Feb 14, 2014
The Technology Report 2014: Top tech tools and trends for AEC professionals
In this special five-part report, Building Design+Construction explores how Building Teams throughout the world are utilizing advanced robotics, 3D printers, drones, data-driven design, and breakthroughs in building information modeling to gain efficiencies and create better buildings.
| Feb 14, 2014
Crowdsourced Placemaking: How people will help shape architecture
The rise of mobile devices and social media, coupled with the use of advanced survey tools and interactive mapping apps, has created a powerful conduit through which Building Teams can capture real-time data on the public. For the first time, the masses can have a real say in how the built environment around them is formed—that is, if Building Teams are willing to listen.
| Feb 13, 2014
University officials sound off on net zero energy buildings
As part of its ongoing ZNE buildings research project, Sasaki Associates, in collaboration with Buro Happold, surveyed some 500 campus designers and representatives on the top challenges and opportunities for achieving net-zero energy performance on university and college campuses.
| Feb 13, 2014
3 keys to designing freestanding emergency departments
Having physically disassociated from a central hospital, FEDs must overcome the particular challenges associated with a satellite location, namely a lack of awareness, appeal, and credibility. Gresham, Smith & Partners' Kristin Herman-Druc offers three keys to success.
| Feb 13, 2014
Why you should start with a builder
They say the best way to eat an elephant is one bite at a time. Expanding your building or constructing a new structure for your business, church, or school isn’t all that different. Attacking it is best done in small, deliberate pieces.
| Feb 13, 2014
Related Companies, LargaVista partner to develop mixed-use tower in SoHo
The site is located at the gateway to the booming SoHo retail market, where Class A office space is scarce yet highly in demand.
| Feb 12, 2014
First Look: Futuristic Silicon Valley campus designed to draw tech startups
The curved campus will consist of four different buildings, one exclusively for amenities like a coffee bar, bike shop, and bank.
| Feb 12, 2014
IIT's College of Architecture launches the Mies Crown Hall Americas Prize
Awarded biennially with a $50,000 prize, the program will recognize the most distinguished architectural works built on the North and South American continents in the preceding two years.
| Feb 11, 2014
Adobe Photoshop update features new 3D printing capabilities
Available as part of an update to Photoshop Creative Cloud, the tool enables users to easily and reliably build, refine, preview, prepare, and print 3D designs.
| Feb 10, 2014
Proposed parking garage will sandwich vehicles between housing and retail space
Architecture firm Brisac Gonzalez says that the design "will introduce different activities after parking hours."