San Diego, CA – Architecture, interiors, and landscape firm Carrier Johnson + Culture (CJ+C) has hired Pierluca “Luca” Maffey, International Assoc. AIA, as its new Firmwide Head of Design and Design Principal.
Maffey joins CJ+C with a portfolio of high-profile architectural projects in the U.S., and abroad, in the hospitality, workplace, mixed-use, master plan, and residential sectors. In his 25-year career, he has held several roles within the industry, from Design Principal to Business and Marketing Director, at such firms as Portman Architects, TVS Design, Cooper Carry Architects, and Gensler.
Mission: Design leadership, business development, and culture cultivation
His role encompasses firmwide design leadership, business development, and culture cultivation. As the champion of design excellence across the offices he will steer the creative vision, serving both as a mentor and a coach to empower growth. On the business front, Luca will help retain and consolidate existing clients, while acquiring new ones, helping the firm to enter new national and international markets.
“Carrier Johnson + Culture is at a pivotal growing point in its well-established history as an architectural firm," said Maffey. "I am excited to bring my contribution to the future development of the firm and am delighted and honored to be working with such a tremendously talented team.”
Going beyond the West Coast
For CJ+C, adding Maffey is a strategic play in the firm's expansion from the West Coast to other regions of the U.S. and abroad. The San Diego-based company has completed hundreds of projects across the country. Ray Varela and Claudia Escala, who took over as Presidents in 2019, are striving to advance CJ+C’s reputation as a multi-disciplinary design firm with wide-reaching influence.
“Carrier Johnson + Culture has established a strong presence over our 47-year history,” says Varela. “We are excited to have Luca on board to help us grow into new markets and broaden our design explorations.”
About Carrier Johnson + Culture
Founded in 1977, Carrier Johnson + Culture is an award-winning architecture, interiors, landscape, and urban planning firm based in San Diego. The firm specializes in workplace, multifamily, mixed-use, affordable housing, public, higher education, hospitality, and commercial projects.
Related Stories
High-rise Construction | Apr 20, 2016
OMA reveals designs for its first Tokyo skyscraper
The goal is for the Toranomon Hills Station Tower to transform its neighborhood and serve as a hub for international business.
Architects | Apr 20, 2016
Bill Hellmuth named HOK’s new CEO
Hellmuth has been HOK's President since 2005. The firm will be led by a design principal for the first time since 1990.
Libraries | Apr 18, 2016
Best in Library Design: AIA names seven projects 2016 Library Building Awards winners
Snøhetta’s Ryerson University student center and the Billings (Mont.) Public Library by Will Bruder+Partners highlight the seven winning projects.
Architects | Apr 14, 2016
You can watch over 50 architectural documentaries on YouTube for free
The Arts & Culture Bureau YouTube channel offers architectural documentaries about structures and works that span thousands of years and dozens of locations
Senior Living Design | Apr 14, 2016
Creating a home for eldercare using the ‘Green House’ design concept
VOA Associates’ Douglas King offers design considerations in implementing the Green House concept in eldercare for continuing care retirement communities.
Industrial Facilities | Apr 13, 2016
Ford begins 10-year plan to centralize Dearborn, Mich., campus
The company said that it will rebuild 7.5 million sf of work space over a 10-year period, which will shift 30,000 employees from 70 buildings now into two primary locations.
Building Tech | Apr 12, 2016
Should we be worried about a tech slowdown?
Is the U.S. in an innovative funk, or is this just the calm before the storm?
Multifamily Housing | Apr 7, 2016
Multifamily and Specialized Housing projects honored in 2016 AIA Housing Awards
A San Francisco low-income mixed-use complex, a Los Angeles homeless veterans housing facility, and a series of student residential buildings at UMass were among the winners.
Green | Apr 4, 2016
AIA report analyzes 20 years of the best green projects
"Lessons from the Leading Edge" is a study of the 200 Committee on the Environment (COTE) Top Ten Award winning projects since 1997.
Architects | Apr 1, 2016
Adrian Smith earns UIC’s Legacies and Leaders Award
The Chicago architect graduated from the school and created a scholarship for aspiring architects.