San Diego, CA – Architecture, interiors, and landscape firm Carrier Johnson + Culture (CJ+C) has hired Pierluca “Luca” Maffey, International Assoc. AIA, as its new Firmwide Head of Design and Design Principal.
Maffey joins CJ+C with a portfolio of high-profile architectural projects in the U.S., and abroad, in the hospitality, workplace, mixed-use, master plan, and residential sectors. In his 25-year career, he has held several roles within the industry, from Design Principal to Business and Marketing Director, at such firms as Portman Architects, TVS Design, Cooper Carry Architects, and Gensler.
Mission: Design leadership, business development, and culture cultivation
His role encompasses firmwide design leadership, business development, and culture cultivation. As the champion of design excellence across the offices he will steer the creative vision, serving both as a mentor and a coach to empower growth. On the business front, Luca will help retain and consolidate existing clients, while acquiring new ones, helping the firm to enter new national and international markets.
“Carrier Johnson + Culture is at a pivotal growing point in its well-established history as an architectural firm," said Maffey. "I am excited to bring my contribution to the future development of the firm and am delighted and honored to be working with such a tremendously talented team.”
Going beyond the West Coast
For CJ+C, adding Maffey is a strategic play in the firm's expansion from the West Coast to other regions of the U.S. and abroad. The San Diego-based company has completed hundreds of projects across the country. Ray Varela and Claudia Escala, who took over as Presidents in 2019, are striving to advance CJ+C’s reputation as a multi-disciplinary design firm with wide-reaching influence.
“Carrier Johnson + Culture has established a strong presence over our 47-year history,” says Varela. “We are excited to have Luca on board to help us grow into new markets and broaden our design explorations.”
About Carrier Johnson + Culture
Founded in 1977, Carrier Johnson + Culture is an award-winning architecture, interiors, landscape, and urban planning firm based in San Diego. The firm specializes in workplace, multifamily, mixed-use, affordable housing, public, higher education, hospitality, and commercial projects.
Related Stories
Architects | Feb 14, 2017
NCARB streamlines path to certification for architects
Architects without a degree from an accredited program can pursue NCARB certification through a new path.
Designers | Feb 1, 2017
Netflix design documentary series to feature Bjarke Ingels
Abstract: The Art of Design will delve into the artistic processes of various influential designers.
Architects | Jan 27, 2017
The Enterprise Rose Architectural Fellowship and Lawrence Scarpa, FAIA, honored with the 2017 Collaborative Achievement Award
Lawrence Scarpa, FAIA and the Enterprise Rose Architectural Fellowship receive the 2017 Collaborative Acievement Award.
Architects | Jan 26, 2017
Alan Greenberger, FAIA, honored with the 2017 AIA Thomas Jefferson Award
The award honors significant contributions to public architecture.
Architects | Jan 24, 2017
Politicians use architectural renderings in bid to sell Chicago’s Thompson Center
The renderings are meant to show the potential of the site located in the heart of the Chicago Loop.
Architects | Jan 23, 2017
Why corporate branded environments matter
A branded environment has the potential to create a long-lasting impression for your intended audiences.
Architects | Jan 19, 2017
Harley Ellis Devereaux merges with Deems Lewis McKinley
The combination is expected to bolster HED’s presence in northern California and the K-12 sector.
Architects | Jan 13, 2017
Best in Architecture: 23 projects win AIA 2017 Institute Honor Awards
The Shigeru Ban-designed Aspen Art Museum and the General Motors Design Auditorium by SmithGroupJJR are among the architecture, interior architecture, and urban design projects to win.
Designers | Jan 13, 2017
The mind’s eye: Five thoughts on cognitive neuroscience and designing spaces
Measuring how the human mind responds to buildings could improve design.
Building Materials | Jan 9, 2017
Architects and researchers are developing new techniques for building in space
As setting foot on Mars becomes a more realistic goal, the search for how to best develop Architecture for the Red Planet is heating up.