San Diego, CA – Architecture, interiors, and landscape firm Carrier Johnson + Culture (CJ+C) has hired Pierluca “Luca” Maffey, International Assoc. AIA, as its new Firmwide Head of Design and Design Principal.
Maffey joins CJ+C with a portfolio of high-profile architectural projects in the U.S., and abroad, in the hospitality, workplace, mixed-use, master plan, and residential sectors. In his 25-year career, he has held several roles within the industry, from Design Principal to Business and Marketing Director, at such firms as Portman Architects, TVS Design, Cooper Carry Architects, and Gensler.
Mission: Design leadership, business development, and culture cultivation
His role encompasses firmwide design leadership, business development, and culture cultivation. As the champion of design excellence across the offices he will steer the creative vision, serving both as a mentor and a coach to empower growth. On the business front, Luca will help retain and consolidate existing clients, while acquiring new ones, helping the firm to enter new national and international markets.
“Carrier Johnson + Culture is at a pivotal growing point in its well-established history as an architectural firm," said Maffey. "I am excited to bring my contribution to the future development of the firm and am delighted and honored to be working with such a tremendously talented team.”
Going beyond the West Coast
For CJ+C, adding Maffey is a strategic play in the firm's expansion from the West Coast to other regions of the U.S. and abroad. The San Diego-based company has completed hundreds of projects across the country. Ray Varela and Claudia Escala, who took over as Presidents in 2019, are striving to advance CJ+C’s reputation as a multi-disciplinary design firm with wide-reaching influence.
“Carrier Johnson + Culture has established a strong presence over our 47-year history,” says Varela. “We are excited to have Luca on board to help us grow into new markets and broaden our design explorations.”
About Carrier Johnson + Culture
Founded in 1977, Carrier Johnson + Culture is an award-winning architecture, interiors, landscape, and urban planning firm based in San Diego. The firm specializes in workplace, multifamily, mixed-use, affordable housing, public, higher education, hospitality, and commercial projects.
Related Stories
Architects | Jan 26, 2018
Recipients for the 2018 Collaborative Achievement Award selected
The recipients will be honored at the AIA Conference on Architecture 2018 in New York City.
K-12 Schools | Jan 25, 2018
Cost estimating for K-12 school projects: An invaluable tool for budget management
Clients want to be able to track costs at every stage of a project, and cost estimates (current and life cycle) are valuable planning and design tools, writes LS3P's Ginny Magrath, AIA.
Architects | Jan 25, 2018
Four keys to designing autistic-friendly spaces
Autism, in part, gave us modern architecture, writes PDR’s Julie Troung.
Sports and Recreational Facilities | Jan 25, 2018
Virginia Beach: A surf town with a wave problem no more
A world-class surf park will highlight Virginia Beach’s new live-work-play development.
Multifamily Housing | Jan 24, 2018
Apartment rent rates jump 2.5% in 2017, led by small and mid-sized markets
The average price for one-bedroom units increased the most.
Architects | Jan 24, 2018
Danish design firm Schmidt Hammer Lassen Architects joins Perkins+Will
Partnership expands Schmidt Hammer Lassen’s capacity for international growth; complements Perkins+Will’s design philosophy and strengthens the firm’s cultural practice.
Hotel Facilities | Jan 24, 2018
U.S. hotel markets with the largest construction pipelines
Dallas, Houston, and New York lead the way, with more than 460 hotel projects in the works.
Architects | Jan 24, 2018
Strong finish for architecture billings in 2017
The Architecture Billings Index concluded the year in positive terrain, with the December reading capping off three straight months of growth in design billings.
Architects | Jan 19, 2018
CTBUH announces global finalist projects for annual awards program
The Lotte World Tower, in Seoul, and 150 N. Riverside, in Chicago, are among the finalists.