San Diego, CA – Architecture, interiors, and landscape firm Carrier Johnson + Culture (CJ+C) has hired Pierluca “Luca” Maffey, International Assoc. AIA, as its new Firmwide Head of Design and Design Principal.
Maffey joins CJ+C with a portfolio of high-profile architectural projects in the U.S., and abroad, in the hospitality, workplace, mixed-use, master plan, and residential sectors. In his 25-year career, he has held several roles within the industry, from Design Principal to Business and Marketing Director, at such firms as Portman Architects, TVS Design, Cooper Carry Architects, and Gensler.
Mission: Design leadership, business development, and culture cultivation
His role encompasses firmwide design leadership, business development, and culture cultivation. As the champion of design excellence across the offices he will steer the creative vision, serving both as a mentor and a coach to empower growth. On the business front, Luca will help retain and consolidate existing clients, while acquiring new ones, helping the firm to enter new national and international markets.
“Carrier Johnson + Culture is at a pivotal growing point in its well-established history as an architectural firm," said Maffey. "I am excited to bring my contribution to the future development of the firm and am delighted and honored to be working with such a tremendously talented team.”
Going beyond the West Coast
For CJ+C, adding Maffey is a strategic play in the firm's expansion from the West Coast to other regions of the U.S. and abroad. The San Diego-based company has completed hundreds of projects across the country. Ray Varela and Claudia Escala, who took over as Presidents in 2019, are striving to advance CJ+C’s reputation as a multi-disciplinary design firm with wide-reaching influence.
“Carrier Johnson + Culture has established a strong presence over our 47-year history,” says Varela. “We are excited to have Luca on board to help us grow into new markets and broaden our design explorations.”
About Carrier Johnson + Culture
Founded in 1977, Carrier Johnson + Culture is an award-winning architecture, interiors, landscape, and urban planning firm based in San Diego. The firm specializes in workplace, multifamily, mixed-use, affordable housing, public, higher education, hospitality, and commercial projects.
Related Stories
Architects | Sep 8, 2020
The New City project by Eric Owen Moss Architects receives AIA’s Twenty-five Year Award
AIA’s Twenty-five Year Award is conferred on a building that has set a precedent for the last 25-35 years and continues to set standards of excellence for its architectural design and significance.
Architects | Sep 1, 2020
An evidenced-based approach to elevate the workplace experience
A new NBBJ report presents design concepts for providing people with opportunities to recharge and engage in the workplace.
K-12 Schools | Sep 1, 2020
The rise of inquiry-based learning in K-12 communities
Inquiry-based education offers a methodology that does not rely solely on the educator being the lead in all learning.
Giants 400 | Aug 28, 2020
2020 Giants 400 Report: Ranking the nation's largest architecture, engineering, and construction firms
The 2020 Giants 400 Report features more than 130 rankings across 25 building sectors and specialty categories.
Architects | Aug 27, 2020
Strategically planning your firm past the COVID-19 pandemic
As AEC firm leaders consider worst-case scenarios and explore possible solutions to surmount them, they learn to become nimble, quick, and ready to pivot as circumstances demand.
Digital Twin | Aug 27, 2020
The Weekly show: Digital twin technology and social equity in the AEC market
The August 27 episode of BD+C's "The Weekly" is available for viewing on demand.
Architects | Aug 26, 2020
We the People: Four steps for the architecture profession to build unity through design
Architect offers a 4-point manifesto to the design community to work for racial and social justice in the U.S. following the death of George Floyd.
Coronavirus | Aug 25, 2020
Video: 5 building sectors to watch amid COVID-19
RCLCO's Brad Hunter reveals the winners and non-winners of the U.S. real estate market during the coronavirus pandemic.
Architects | Aug 19, 2020
Japan’s Tokyo Toilet project looks to improve the perception of public restrooms
17 toilets throughout Shibuya will be redesigned as part of the project.
Architects | Aug 5, 2020
Final report: BD+C's 2020 Color Trends Report
This special research report from the editors of BD+C explores the leading trends and drivers related to the use of color on commercial, institutional, and multifamily building projects.