Every industry has their fair share of inefficiencies which can stifle production. But once in a while, someone comes along who can not only identify the problems, but also offer solutions. The world of architecture and design is not immune to inefficiencies, but Matthew Rosenberg, the founder of M-Rad Architecture + Design, has some ideas on how to fix the broken system.
“You never bathe in the same river twice, because things change, which keeps everything fresh and interesting,” explains Rosenberg. “The same goes for the architecture and design field, where for far too long the river was standing idle, becoming stagnant. Our business model and proposed solutions are helping to get it flowing once again.”
Rosenberg has identified 8 major inefficiencies in the architecture and design industry, as well as a solution for each of them. They include:
- PROBLEM: Brokers. Paying a middleman to find projects takes away revenue for the architect.
SOLUTION: Cut out the Broker by forming relationships directly with developers and clients. - PROBLEM: Underpaid, overworked designers and architects. The architecture industry is notorious for low wages, heavy workload, stressful deadlines until you “make it” to the top.
SOLUTION: Allow the designers and architects to take equity in their projects. - PROBLEM: Designing independently from actual community needs. When architecture firms design a building for a client without considering the needs and wants of the surrounding area, the project may not benefit the community or the client.
SOLUTION: Use a positioning tactic to understand what the community is lacking and incorporate these ideas into the project. - PROBLEM: The industry is heavily reliant on unpredictable markets. With the real estate marketing and cost of living in constant flux, it’s difficult to predict the stability of the industry, which is reliant on the financial status of the client.
SOLUTION: Consistency, strategic business moves, and keeping an eye on markets allows architecture and design firms to be proactive and shift their practice to better suit the economy. - PROBLEM: City planning process and restrictions. Sometimes designing or building structures takes many years, as they are stuck in the city planning process. One minor mistake can set a project back months or sometimes even years.
SOLUTION: It can be difficult to get around or speed up the city planning process, but being involved in the community, town hall meetings, and voting on city measures can help improve the process. - PROBLEM: Politics within the industry. Politics occur in every industry, but when millions of dollars are exchanged, expectations are high, and egos can get in the way of business. The political elements in Architecture can get sticky.
SOLUTION: Stay professional and only partner/work with people who have positive reputations. - PROBLEM: The scope of the architect is becoming smaller. Technology advancements cause more complex buildings, which causes increase in liability and legal aggression which prompts architects to hand off elements of the design process to “experts in their field,” ultimately chipping away the responsibility and profits of the architect.
SOLUTION: Increase the scope of the architect. - PROBLEM: Stealing intellectual property. It’s hard to determine when a design is stolen or original.
SOLUTION: No real solution. Can try to prevent your design being stolen by trademarking, keeping records, photographing the design progress, certifying the design, and by being careful of releasing designs to public view.
“At our firm, we have gone to great lengths to determine effective solutions to the inefficiencies within the architecture and design field,” adds Rosenberg. “By making these changes, we are benefiting those who work in the field, as well as those we build the projects for. It’s a win-win for everyone to create the most efficient field that we can.”
Rosenberg‘s firm is on a mission to create better communities, neighborhoods, and cities. Their system includes a multi-faceted approach that starts with pre-architecture, maintains during the architecture phase, and continues during post-architecture.
Related Stories
| Dec 17, 2010
Arizona outpatient cancer center to light a ‘lantern of hope’
Construction of the Banner MD Anderson Cancer Center in Gilbert, Ariz., is under way. Located on the Banner Gateway Medical Center campus near Phoenix, the three-story, 131,000-sf outpatient facility will house radiation oncology, outpatient imaging, multi-specialty clinics, infusion therapy, and various support services. Cannon Design incorporated a signature architectural feature called the “lantern of hope” for the $90 million facility.
| Dec 17, 2010
Cladding Do’s and Don’ts
A veteran structural engineer offers expert advice on how to avoid problems with stone cladding and glass/aluminum cladding systems.
| Dec 17, 2010
5 Tips on Building with SIPs
Structural insulated panels are gaining the attention of Building Teams interested in achieving high-performance building envelopes in commercial, industrial, and institutional projects.
| Dec 17, 2010
How to Win More University Projects
University architects representing four prominent institutions of higher learning tell how your firm can get the inside track on major projects.
| Dec 13, 2010
Energy efficiency No. 1 priority for commercial office tenants
Green building initiatives are a key influencer when tenants decide to sign a commercial real estate lease, according to a survey by GE Capital Real Estate. The survey, which was conducted over the past year and included more than 2,220 office tenants in the U.S., Canada, France, Germany, Sweden, the UK, Spain, and Japan, shows that energy efficiency remains the No. 1 priority in most countries. Also ranking near the top: waste reduction programs and indoor air.
| Dec 7, 2010
Are green building RFPs more important than contracts?
The Request for Proposal (RFP) process is key to managing a successful LEED project, according to Green Building Law Update. While most people think a contract is the key element to a successful construction project, successfully managing a LEED project requires a clear RFP that addresses many of the problems that can lead to litigation.
| Dec 7, 2010
Blue is the future of green design
Blue design creates places that are not just neutral, but actually add back to the world and is the future of sustainable design and architecture, according to an interview with Paul Eagle, managing director of Perkins+Will, New York; and Janice Barnes, principal at the firm and global discipline leader for planning and strategies.
| Dec 7, 2010
Green building thrives in shaky economy
Green building’s momentum hasn’t been stopped by the economic recession and will keep speeding through the recovery, while at the same time building owners are looking to go green more for economic reasons than environmental ones. Green building has grown 50% in the past two years; total construction starts have shrunk 26% over the same time period, according to “Green Outlook 2011” report. The green-building sector is expected to nearly triple by 2015, representing as much as $145 billion in new construction activity.
| Dec 7, 2010
USGBC: Wood-certification benchmarks fail to pass
The proposed Forest Certification Benchmark to determine when wood-certification groups would have their certification qualify for points in the LEED rating systemdid not pass the USGBC member ballot. As a result, the Certified Wood credit in LEED will remain as it is currently written. To date, only wood certified by the Forest Stewardship Council qualifies for a point in the LEED, while other organizations, such as the Sustainable Forestry Initiative, the Canadian Standards Association, and the American Tree Farm System, are excluded.