Every industry has their fair share of inefficiencies which can stifle production. But once in a while, someone comes along who can not only identify the problems, but also offer solutions. The world of architecture and design is not immune to inefficiencies, but Matthew Rosenberg, the founder of M-Rad Architecture + Design, has some ideas on how to fix the broken system.
“You never bathe in the same river twice, because things change, which keeps everything fresh and interesting,” explains Rosenberg. “The same goes for the architecture and design field, where for far too long the river was standing idle, becoming stagnant. Our business model and proposed solutions are helping to get it flowing once again.”
Rosenberg has identified 8 major inefficiencies in the architecture and design industry, as well as a solution for each of them. They include:
- PROBLEM: Brokers. Paying a middleman to find projects takes away revenue for the architect.
SOLUTION: Cut out the Broker by forming relationships directly with developers and clients. - PROBLEM: Underpaid, overworked designers and architects. The architecture industry is notorious for low wages, heavy workload, stressful deadlines until you “make it” to the top.
SOLUTION: Allow the designers and architects to take equity in their projects. - PROBLEM: Designing independently from actual community needs. When architecture firms design a building for a client without considering the needs and wants of the surrounding area, the project may not benefit the community or the client.
SOLUTION: Use a positioning tactic to understand what the community is lacking and incorporate these ideas into the project. - PROBLEM: The industry is heavily reliant on unpredictable markets. With the real estate marketing and cost of living in constant flux, it’s difficult to predict the stability of the industry, which is reliant on the financial status of the client.
SOLUTION: Consistency, strategic business moves, and keeping an eye on markets allows architecture and design firms to be proactive and shift their practice to better suit the economy. - PROBLEM: City planning process and restrictions. Sometimes designing or building structures takes many years, as they are stuck in the city planning process. One minor mistake can set a project back months or sometimes even years.
SOLUTION: It can be difficult to get around or speed up the city planning process, but being involved in the community, town hall meetings, and voting on city measures can help improve the process. - PROBLEM: Politics within the industry. Politics occur in every industry, but when millions of dollars are exchanged, expectations are high, and egos can get in the way of business. The political elements in Architecture can get sticky.
SOLUTION: Stay professional and only partner/work with people who have positive reputations. - PROBLEM: The scope of the architect is becoming smaller. Technology advancements cause more complex buildings, which causes increase in liability and legal aggression which prompts architects to hand off elements of the design process to “experts in their field,” ultimately chipping away the responsibility and profits of the architect.
SOLUTION: Increase the scope of the architect. - PROBLEM: Stealing intellectual property. It’s hard to determine when a design is stolen or original.
SOLUTION: No real solution. Can try to prevent your design being stolen by trademarking, keeping records, photographing the design progress, certifying the design, and by being careful of releasing designs to public view.
“At our firm, we have gone to great lengths to determine effective solutions to the inefficiencies within the architecture and design field,” adds Rosenberg. “By making these changes, we are benefiting those who work in the field, as well as those we build the projects for. It’s a win-win for everyone to create the most efficient field that we can.”
Rosenberg‘s firm is on a mission to create better communities, neighborhoods, and cities. Their system includes a multi-faceted approach that starts with pre-architecture, maintains during the architecture phase, and continues during post-architecture.
Related Stories
| Nov 14, 2012
U.S. Green Building Council announces grant from Google to catalyze transformation of building materials industry and indoor health
Focus is on healthy building materials to promote indoor environmental quality and human health
| Nov 14, 2012
USGBC's Greenbuild International Conference and Expo kicks off in San Francisco
7,000 members of the green building industry convene for opening plenary headlined by "Morning Joe" co-hosts Mika Brzezinksi and Joe Scarborough
| Nov 13, 2012
Have colleges + universities gone too far with "Quality of Life" buildings?
We'd like your input - recent projects, photo/s, renderings, and expert insight - on an important article we're working on for our Jan 2013 issue
| Nov 13, 2012
Turner Construction’s green building Market Barometer reveals new findings on green building and certification
Respondents indicated a widespread commitment to sustainable practices
| Nov 13, 2012
Soladigm announces new glass product, changes company name to View, Inc.
Glass is installed and operating at W San Francisco adjacent to the 2012 Greenbuild show
| Nov 13, 2012
Sto Corp. announces appointment of new CMO
Bottema will be responsible for all corporate marketing, product management and sales activities.
| Nov 13, 2012
2012 LEED for Homes Award recipients announced
USGBC recognizes excellence in the green residential building community at its Greenbuild Conference & Expo in San Francisco
| Nov 12, 2012
PCI Skanska celebrates 40-year anniversary
Since its creation, PCI Skanska has provided EPC services to clients for more than 40 years.
| Nov 12, 2012
AISC launches 'Night School' online educational program
The program's weekly webinar sessions offer structural engineers a great opportunity to enhance their professional development online while accommodating their schedules.
| Nov 11, 2012
Under40 Leadership Summit draws 71 young leaders to Chicago
More than 70 young—that is, under age 40—architects, engineers, and construction professionals descended on Chicago in early October with one thought in mind: to learn how to “create with clarity.”