Every industry has their fair share of inefficiencies which can stifle production. But once in a while, someone comes along who can not only identify the problems, but also offer solutions. The world of architecture and design is not immune to inefficiencies, but Matthew Rosenberg, the founder of M-Rad Architecture + Design, has some ideas on how to fix the broken system.
“You never bathe in the same river twice, because things change, which keeps everything fresh and interesting,” explains Rosenberg. “The same goes for the architecture and design field, where for far too long the river was standing idle, becoming stagnant. Our business model and proposed solutions are helping to get it flowing once again.”
Rosenberg has identified 8 major inefficiencies in the architecture and design industry, as well as a solution for each of them. They include:
- PROBLEM: Brokers. Paying a middleman to find projects takes away revenue for the architect.
SOLUTION: Cut out the Broker by forming relationships directly with developers and clients. - PROBLEM: Underpaid, overworked designers and architects. The architecture industry is notorious for low wages, heavy workload, stressful deadlines until you “make it” to the top.
SOLUTION: Allow the designers and architects to take equity in their projects. - PROBLEM: Designing independently from actual community needs. When architecture firms design a building for a client without considering the needs and wants of the surrounding area, the project may not benefit the community or the client.
SOLUTION: Use a positioning tactic to understand what the community is lacking and incorporate these ideas into the project. - PROBLEM: The industry is heavily reliant on unpredictable markets. With the real estate marketing and cost of living in constant flux, it’s difficult to predict the stability of the industry, which is reliant on the financial status of the client.
SOLUTION: Consistency, strategic business moves, and keeping an eye on markets allows architecture and design firms to be proactive and shift their practice to better suit the economy. - PROBLEM: City planning process and restrictions. Sometimes designing or building structures takes many years, as they are stuck in the city planning process. One minor mistake can set a project back months or sometimes even years.
SOLUTION: It can be difficult to get around or speed up the city planning process, but being involved in the community, town hall meetings, and voting on city measures can help improve the process. - PROBLEM: Politics within the industry. Politics occur in every industry, but when millions of dollars are exchanged, expectations are high, and egos can get in the way of business. The political elements in Architecture can get sticky.
SOLUTION: Stay professional and only partner/work with people who have positive reputations. - PROBLEM: The scope of the architect is becoming smaller. Technology advancements cause more complex buildings, which causes increase in liability and legal aggression which prompts architects to hand off elements of the design process to “experts in their field,” ultimately chipping away the responsibility and profits of the architect.
SOLUTION: Increase the scope of the architect. - PROBLEM: Stealing intellectual property. It’s hard to determine when a design is stolen or original.
SOLUTION: No real solution. Can try to prevent your design being stolen by trademarking, keeping records, photographing the design progress, certifying the design, and by being careful of releasing designs to public view.
“At our firm, we have gone to great lengths to determine effective solutions to the inefficiencies within the architecture and design field,” adds Rosenberg. “By making these changes, we are benefiting those who work in the field, as well as those we build the projects for. It’s a win-win for everyone to create the most efficient field that we can.”
Rosenberg‘s firm is on a mission to create better communities, neighborhoods, and cities. Their system includes a multi-faceted approach that starts with pre-architecture, maintains during the architecture phase, and continues during post-architecture.
Related Stories
| Nov 10, 2014
Hotel construction pipeline hits five-year high
The hotel construction pipeline hit a five-year high in the third quarter, clocking in at 3,516 projects and 443,936 rooms, Lodging Econometrics reports.
| Nov 7, 2014
Arts college uses creative financing to build 493-bed student housing
Many states have cut back funding for higher education in recent years, and securing money for new housing has been tougher than ever for many colleges and universities. A recent residence hall project in Boston involving three colleges provides an inspiring example of how necessity can spawn invention in financing strategies.
| Nov 7, 2014
Prefab helps Valparaiso student residence project meet an ambitious deadline
Few colleges or universities have embraced prefabrication more wholeheartedly than Valparaiso (Ind.) University. The Lutheran-based institution completed a $27 million residence hall this past summer in which the structural elements were all precast.
| Nov 7, 2014
World's best new skyscraper: Sydney's vegetated One Central Park honored by CTBUH
The Jean Nouvel-designed tower tops the list of 88 entries in the 13th annual Council on Tall Buildings and Urban Habitat Awards.
| Nov 7, 2014
NORD Architects releases renderings for Marine Education Center in Sweden
The education center will be set in a landscape that includes small ponds and plantings intended to mimic an assortment of marine ecologies and create “an engaging learning landscape” for visitors to experience nature hands-on.
Sponsored | | Nov 6, 2014
To build your strongest team, don't hire clones
To attract and keep talented individuals who are different than you, Entrepreneur magazine suggests a few foundational principles. SPONSORED CONTENT
| Nov 6, 2014
Hines planning tall wood office building in Minneapolis
The Houston-based developer is planning a seven-story wood-framed office building in Minneapolis’ North Loop that will respect the neighborhood’s historic warehouse district look.
| Nov 6, 2014
Studio Gang Architects will convert power plant into college recreation center
The century-old power plant will be converted into a recreation facility with a coffee shop, lounges, club rooms, a conference center, lecture hall, and theater, according to designboom.
Sponsored | | Nov 6, 2014
Drilling deeper: On the ground insights from the Marcellus Shale region
The Marcellus Shale region is expansive, stretching from upstate New York through Pennsylvania to West Virginia. It’s an exciting time to live and work in the area. SPONSORED CONTENT
| Nov 5, 2014
AEC firms leverage custom scripts to bridge the ‘BIM language gap'
Without a common language linking BIM/VDC software platforms, firms seek out interoperability solutions to assist with the data transfer between design tools.