Green building has not gotten as much traction as it should, given its many benefits, writes Lance Hosey, Chief Sustainability Officer with RTKL.
Despite reports that LEED-certified buildings can cut greenhouse gas emissions and water consumption by half, while costing 25% less to operate, only about 1% of the U.S. building stock is green. Hosey attributes this situation to six misperceptions about sustainable design:
1. Myth: Sustainability Equals Environmentalism. Reality: Green design is not just for tree huggers. It also produces economic value.
2. Myth: Sustainability Equals Technology. Reality: Sustainability is not just about solar panels and wind turbines.
3. Myth: Sustainable Design Costs Too Much. Reality: Today, LEED-certified buildings can be built at the same cost or even lower cost than conventional construction.
4. Myth: Sustainable Design Takes More Time. Reality: Integrated design, which brings together a project's key stakeholders, designers, consultants and contractors early to get consensus on goals, can save time by ensuring more thorough coordination and avoiding costly changes later.
5. Myth: Sustainability Isn't About Design. Reality: Green design is not just about specifications in a technical manual. For instance, decisions about a building’s shape have a significant impact on the resources needed.
6. Myth: Sustainable Design Isn't Beautiful. Reality: The look and feel of design are essential to sustainability. “Following the lessons of sustainability to their logical conclusion will inspire more designers to reconsider the impact of every decision, including form and image,” Hosey says.
Related Stories
| Oct 5, 2011
GREENBUILD 2011: Brick offers growing options for sustainable building design
Brick exteriors, interiors and landscaping options can increase sustainability that also helps earn LEED certification.
| Oct 4, 2011
GREENBUILD 2011: Two new recycled glass products announced
The two collections offer both larger and smaller particulates.
| Oct 4, 2011
GREENBUILD 2011: Wall protection line now eligible to contribute to LEED Pilot Credit 43
The Cradle-to-Cradle Certified Wall Protection Line offers an additional option for customers to achieve LEED project certification.
| Sep 23, 2011
Okanagan College sets sights on Living Buildings Challenge
The Living Building Challenge requires projects to meet a stringent list of qualifications, including net-zero energy and water consumption, and address critical environmental, social and economic factors.
| Sep 19, 2011
Portland team hired as LEED and commissioning consultants for $5.5B downtown sustainable project in Qatar
The $5.5 billion sustainable downtown regeneration project underway by Msheireb Properties will transform a 76 acres site at the centre of Doha, Qatar’s capital city, recreating a way of living that is rooted in Qatari culture, attracting residents back to the city center and reversing the trend for decentralization.
| Sep 14, 2011
USGBC L.A. Chapter's Green Gala features Jason McLennan as keynote speaker
The Los Angeles Chapter of the nonprofit USGBC will launch its Sustainable Innovation Awards this year during the chapter's 7th Annual Green Gala on Thursday, November 3.
| Sep 12, 2011
PVs play new roles as a teaching tool
Solar installations are helping K-12 schools around the country save money and teach students the intricacies of renewable energy sources.
| Sep 12, 2011
Living Buildings: Are AEC Firms up to the Challenge?
Modular Architecture > You’ve done a LEED Gold or two, maybe even a LEED Platinum. But are you and your firm ready to take on the Living Building Challenge? Think twice before you say yes.
| Sep 12, 2011
Putting a stamp on USPS's first green roof
The Morgan Building roof totals 150,000-sf. In addition to a vegetated green roof, other roof areas were upgraded and included 55,000-sf of reflective concrete pavers and ballast, which were also placed over a Sarnafil waterproofing membrane, and 40,000-sf of EnergySmart Roof—a reflective, energy-efficient vinyl roofing system from Sika Sarnafil.
| May 18, 2011
Carnegie Hall vaults into the 21st century with a $200 million renovation
Historic Carnegie Hall in New York City is in the midst of a major $200 million renovation that will bring the building up to contemporary standards, increase educational and backstage space, and target LEED Silver.
