Spotting a Starbucks isn’t exactly rare or something to get excited about. Seeing the Starbucks Siren on a sign by the side of the road is about as common as seeing the McDonald’s Golden Arches or a trailer for another Fast and Furious movie.
With the sheer ubiquity of Starbucks locations across the country, news that another is opening in Chicago along the Magnificent Mile may not sound too exciting. Starbucks, however, promises the Chicago Reserve Roastery will be a “one-of-a-kind coffee experience.”
For starters, the new location will be the largest Starbucks store in the world at 43,000-sf. The massive Roastery will be constructed on North Michigan Avenue and Erie Street and will be the third Roastery in the U.S.
Details are still sparse and an architect has not yet been announced, but the company has released an early rendering and brief description of the new store. The location will be dedicated to roasting, brewing, and packaging Starbucks coffees from around the world across its interactive four-story space. Early renderings show a glassy façade that makes each floor visible from the street. In addition to the four floors, it appears a landscaped rooftop terrace will be included in the design with outdoor seating. The structure will also have dedicated space to allow for fresh baking on site.
“Chicago is a city of neighborhoods, so we took our time to find an incredible space to match the unprecedented coffee experience our premium Roastery will offer,” said Howard Schultz, Starbucks Executive Chairman. “To be located on one of the best-known retail streets in the world is a proud moment for all of us and we can’t wait to bring Chicago and the world a coffee experience worthy of their most premier real estate.”
The Chicago Reserve Roastery will be the third, and biggest, location in the U.S. following Seattle, which opened in 2014, and New York City, which is schedule to open in 2018. Three international Roastery locations are also in varies stages of design and construction with Shanghai slated for a late 2017 opening and Milan and Tokyo schedule for 2018.
Related Stories
Mixed-Use | Apr 7, 2017
North Hollywood mixed-use development NoHo West begins construction
The development is expected to open in 2018.
Urban Planning | Mar 31, 2017
4 important things to consider when designing streets for people, not just cars
For the most part what you see is streets that have been designed with the car in mind—at a large scale for a fast speed.
Retail Centers | Mar 23, 2017
The retail renaissance part I: How architecture will shape the future of shopping
The retail sector is charting unfamiliar territory as web sales and evolving tastes force a paradigm shift. In our Retail Renaissance blog series, architects, interior designers, planners and engineers from different GS&P markets will consider the impact of retail trends and discuss how clients and developers can successfully navigate this new age of shopping.
Retail Centers | Mar 21, 2017
A giant ‘show pool’ is the highlight of a new food- and entertainment-centric mall in Turkey's largest metro
WaterGarden Istanbul hopes to attract 15 million visitors a year.
Retail Centers | Mar 9, 2017
When everyone shops online, what happens to mixed-use retail?
NBBJ’s David Yuan explains how changing retail trends are creating new opportunities for urban experiences and public space.
Retail Centers | Mar 7, 2017
Five facets of successful retail that further social connection
What’s driving experiential retail in 2017 and beyond?
Retail Centers | Jan 24, 2017
Sensational shopping: Retail and the emotional connection
CallisonRTKL's Bret Wiggins discusses how to design the retail environment in a way that taps into the shopper psyche.
Retail Centers | Dec 23, 2016
Wayfinding trends: Modern digital signage caters to personal tastes and profiles of shoppers
Applications like Bluetooth-driven Beacon systems and cellular Wi-Fi systems can now be used to help people navigate space in a more profound way, writes CallisonRTKL’s Cody Clark.
Architects | Nov 20, 2016
D.C.’s first distillery-eatery taps into a growing trend
The stylish location targets customers craving craft spirits and late-night dining.
Adaptive Reuse | Nov 7, 2016
From fuel to food: adaptive reuse converts a closed gas station in Princeton, N.J., to a Nomad pizza
The original building dates back to the Modernist 1930s.