Many believe that cities are in trouble. They might be right. In the last three years, urban centers have been hammered by an unprecedented series of connected, compounding crisesāfrom existential threats like the pandemic and climate change, to complex issues of safety, equity, and affordability. Top that off with global economic uncertainty, and these overlapping concerns can feel almost insurmountable.
There is no simple solution to these urban challenges, but by focusing on three interconnected solutionsāreimagined workplaces, attainable housing, and safe and accessible transportationāwe can move the needle toward a brighter future.
1. Offices that Work for the Worker
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The pandemic challenged assumptions, changed peoplesā priorities, and unlocked new ways of working. Most of all, it underscored the value of human interaction, and the way that space is critical to shaping experience.
Together, these facts mean that the needs of workers and the very nature of work has changed. If people are to come to the office, theyāre coming because itās a destination, not an obligation. Theyāre coming for the experiences that they canāt have anywhere else, through state-of-the-art technology, compelling amenities, and people-centered design.
āHaving less access to work resources and feeling less connected to company culture ranked among the top disadvantages of hybrid work,ā Taylor Telford reported in the Washington Post last fall, prompting many companies to revamp their offices and place greater focus on shared space and team building. The Gensler Research Instituteās Workplace Survey supports this idea, while also revealing that people prefer the office for deep focus work.
So how can workplace design support this? By creating choice in environment. The workplace should be flexible, agile, and adaptable to the changing needs of workers, with a variety of spaces suited to different tasks. From small, 2-3 person conference rooms with integrated technology for seamless hybrid collaboration, to living roomālike āneighborhoodā areas, where teams can gather to ideate, socialize, or comfortably engage in independent work, the well-designed office can give people the autonomy and support they need to do their best work.
2. More Housing, Within Reach
Shortage, slump, or crisis: however you label it, the fact is thereās not enough housing available to meet demand in the United States. And what is available, as Lane Brown recently reported for Curbed, is often out of reach for middle class Americans.
Meanwhile, thereās nearly one billion square feet of available office real estate in this United States, at a time when interest in older, lower quality space is waning, and some companiesāparticularly in the tech sectorāare cutting staff and reassessing real estate needs. āThat leaves millions of square feet in lower-class spaces, often constructed before the 1980s, that is likely to sit empty,ā Emma Goldberg wrote in the New York Times. So what if we could solve one problem with the other?
Central business districts are exploring ways to convert aged office buildings into new uses. Office-to-residential conversion could be a way to repopulate our downtowns, while also allowing for a broader mix of people and new degree of vibrancy. At the World Economic Forum in Davos last month, a panel of property executives agreed: ācities that have lost their Monday-to-Friday buzz could be reinvigorated if public authorities are willing to provide financial support in the conversion of underutilized offices to homes, since repurposing existing buildings can be very costly.ā Not all buildings are right for conversion, but with tools like Genslerās office to residential conversion calculator, we can quickly assess which properties are worth the effort by reviewing factors such as building form, location, floor plate size.
3. Safe, Appealing Transit
Reimagined offices and attainable housing options are critical factors, but thereās one other connecting factor needed to truly revitalize cities: mobility. The future of urban lifeāfrom how cities are planned and built, to how sustainable our metropolitan areas can becomeāwill be affected by how people navigate the places where they live, work, and play.
When it comes to mobility, our data shows that city dwellers prioritize convenience, affordability, travel time, and travel distance. Cities must provide the infrastructureāadequate electric vehicle charging stations, for instanceāthat allows sustainable transport to seamlessly integrate into the urban fabric. And some are already making permanent changes to support new modes of transportation, such as micromobility.
Tel Aviv, for example, plans to double bike paths in the city by 2025, to cover more than 200 milesāa move that will address traffic, pollution, and convenience at once. Even the private sector is seeing the benefits of embracing micromobility. āCompanies seeking to retain and attract talent have also moved to accommodate the changing modes of transportation,ā Gwen Ackerman reported last year in Bloomberg, with industry leaders like SAP and Microsoft adding shower facilities and bike storage rooms, and even investing in their own fleets of electronic scooters.
Public transit suffered significant losses during the pandemic, both in terms of revenue and ridership. āThe more you lose a ridership base, the more difficult it becomes to maintain a level of service that people are used to,ā said P.S. Sriraj, director of the Urban Transportation Center at the University of Illinois, Chicago, told the Wall Street Journal. āItās becoming a vicious cycle.ā
Data from Genslerās latest City Pulse Survey explored this topic in depth, finding that while people arenāt ready to leave public transit behind, a lack and safety and comfortāboth within the transit system and the city itselfādiscourages riders from returning to public rails, trains, and buses. People do want a better transit experience, and many are willing to pay more for it. Cities that prioritize measures to improve the safety and comfort of passengers can close the ridership gap, ultimately strengthening public transit, which remains the backbone of urban life.
These are transformative times. By focusing our efforts on design solutions that address these three critical issues facing our cities, we can and will make a positive impact on this radically changing world.
About the Author
Andy is one of two co-CEOs of Gensler, the worldās top architecture and design firm. Since 2005, Andy and Co-CEO Diane Hoskins have exemplified collaborative leadership, overseeing both the long-term strategy and day-to-day operations of the global practice known for its award-winning design innovation and research.
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